About Kueski
Founded in 2012 with the
mission to improve the financial lives of people in Mexico, Kueski has
grown to be one of the largest buy now, pay later (BNPL) and online
consumer lending companies in Latin America. Kueski provides financial
services to consumers and connects the Mexican economy through its
innovative product ecosystem. This ecosystem consists of Kueski Pay,
the company's BNPL product available online and in-store, and Kueski
Personal Loans, a direct to consumer loan product.
The
company is frequently recognized for its strong, diverse and inclusive
company culture. In 2022, Kueski has been named one of the most
ethical companies in Mexico by AMITAI, and one of the best companies
for both young professionals and female talent in Mexico by EFY. The
company has also been named to CB Insights’ Fintech 250 list.
Purpose
For millions of Mexicans, Kueski is
synonymous with an opportunity to finance their needs and dreams. As
our Head of Marketing, you are responsible for driving marketing
strategies and plans to enable the company to grow while becoming a
loved brand. You oversee all aspects of marketing, including market
research, B2B & B2C marketing, brand management, marketing
communications, product marketing, advertising, digital content,
social media, promotions, campaigns, and public relations. The ideal
candidate is viewed as a highly competent leader who sets the
direction for the company’s marketing strategies and plan and drives
decision making down the organization, ensuring clarity of goals,
metrics, roles, and responsibilities. This leader actively drives
forward the company mission and culture and the individual is counted
on to lead their organization to scale for growth while helping to
achieve company-wide objectives.
Key Responsibilities - Strategic
Planning: Plan Kueski’s marketing strategies and goals; develop
marketing plans that are aligned to goals; establish and track
metrics. Research and identify market trends and target audiences and
develop or adapt marketing plans accordingly; design models that drive
decision making for segmentation, customization, orientation,
attribution and life of the customers’ value optimization and
automation; lead the process for the continuous evaluation of trends
and adjust strategy to capitalize on shifts in the marketplace.
Understand Kueski’s business and unit economics to formulate key
marketing equations and data driven decisions.
- Brand
Management: Develop and maintain a strong and consistently loved
brand; ensure all messaging and content is aligned to our brand
identity across all channels; oversee brand guidelines and ensure
brand compliance; drive initiatives that will enhance our brand
reputation in the market.
- Customer Acquisition:
Develop and execute marketing strategies to drive customer
acquisition and retention for both B2C and B2B efforts; oversee
digital marketing, SEO, SEM, social media, email marketing, content
marketing, ATL and other marketing efforts, etc.
-
Marketing Performance and Analytics: Establish KPIs and
metrics to measure marketing effectiveness; provide the ROI on all
marketing activities; pull together all analytics and clearly display
the value or shortcomings of marketing strategies and plans so that we
can pivot swiftly as needed; develop and prioritize initiatives to
have the highest potential impact for achieving goals; provide regular
reporting to the executive team; develop, evaluate, and manage the
marketing budget to ensure resources are allocated in the most
effective manner to demonstrably grow our revenue while managing
customer acquisition costs.
- Leadership: Create an
entrepreneurial, startup environment of learning, development, and
innovation; adopt and maintain agile marketing practices in which the
Marketing team is constantly getting feedback and thinking about and
testing new ideas. Build, align, lead, and inspire a diverse,
world-class marketing team; establish a bench of marketing leaders;
organize, hire, and develop the marketing team to become leaders
within cross-functional teams (tribes) working on company-wide goals.
- Stakeholder Management: Establish strong and
effective relationships across all stakeholders; work hand in hand
with Finance, Product, Design, Data, Risk, Lending, Sales, and
Customer Operations to develop and align strategies that will increase
consumer/merchant acquisition, improve customer experience, optimize
conversions, maintain high NPS/LTV results, etc.
-
Product Marketing: Collaborate with product teams to develop
compelling product messaging and GTM strategies, conduct market
research to identify customer needs, preferences and product
opportunities, drive product positioning, pricing, and competitive
analysis to maximize product adoption.
- Marketing
Operations: Ensure marketing processes and systems are well
managed and work seamlessly with our internal platforms as well as
sales and customer management systems
Position Requirements
- Highly collaborative leader who works exceptionally well
across the company with a learning and exploration mindset; can
respond to business needs with an ability to execute quickly
- Strategic thinker who is highly organized and responsible to move
from fluidly from vision to detailed action plans in a dynamic and
agile manner
- Track record of hiring, developing, leading,
and empowering top talent in a marketing organization, taking
responsibility for their function to adoption continuous improvement,
and innovation with a customer and product-led mindset
- Solid
experience leading the marketing function in both B2C and B2B
environments for a digital product, ideally in the online payments or
e-commerce industry in Mexico; experience in working in a high growth,
fast-paced technology company
- Ability to make thoughtful,
actionable and data-driven decisions under minimal structure, and
quickly build consensus with senior level internal and external
stakeholders; leads with influence and a combination of negotiation
and persuasion skills
- Exceptional communication skills with
ability to convey and explain ideas and detailed plan clearly and
confidently
- High level of personal and professional
integrity and trustworthiness with strong work ethic
- Ideally resides in Mexico or truly understands the Mexican
consumer market; fluency in written and spoken English and Spanish
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