14 Ofertas de Automatización de Marketing en Mexico

Role: Email Marketing Specialist (Klaviyo)

Hours: 9:00 AM - 6:00 PM EST

USD Salary: $1,280 - $,600 per month | 8 - 10 per hour (Open to negotiation based on experience)

We are seeking a highly skilled Email Marketing Specialist with deep expertise in Klaviyo to join our growing digital marketing team. This position plays a critical role in driving engagement and revenue through well-structured email campaigns for a portfolio of influencers.

The successful candidate will be responsible for managing subscriber lists, executing campaigns, monitoring performance, and recommending improvements. While advanced design skills are not required, a strong eye for design and the ability to create campaign mockups or simple assets is essential. As the role evolves, there may be opportunities to expand responsibilities into social media campaign alignment and broader digital marketing initiatives.

Email Strategy & Execution

• Develop, schedule, and execute targeted email campaigns tailored to influencer audiences.
• Create and manage automated flows, segmentation, and personalization within Klaviyo.

List Management

• Maintain, prune, and optimize email lists to maximize deliverability and engagement.
• Implement best practices for compliance, consent, and data hygiene.

Performance Analysis

• Track, analyze, and report on campaign performance metrics.
• Provide insights and recommendations to improve engagement, conversions, and ROI.

Creative Collaboration

• Draft campaign outlines and wireframes/mockups to guide messaging and design.
• Offer design feedback and direction; produce simple assets when required.

Future Growth Scope

• Potential to expand responsibilities to include social media campaign alignment with email strategies.

• Essential: Demonstrated hands-on experience with Klaviyo, including campaign management, segmentation, and automation.
• Strong analytical skills and ability to translate data into actionable recommendations.
• Excellent written communication skills and attention to detail.
• Ability to conceptualize campaign layouts and maintain brand consistency.
• Bonus: Proficiency with design tools (e.g., Canva, Figma, Adobe Suite) to produce simple creative assets.
• Prior experience working with influencers, creators, or e-commerce brands is highly desirable.
• Self-motivated, organized, and capable of managing multiple projects independently.

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player i you'll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago's Confidentiality and Non-Circumvention Agreement . This ensures a respectful and professional experience for everyone involved.

Ubicación: Reforma, Ciudad de México

Modalidad: Híbrida (3 días en oficina, 2 días home office)

Descripción de la posición

En Orion Innovation estamos en búsqueda de un Especialista en Email Marketing para integrarse a un proyecto estratégico dentro de una empresa mexicana líder en su sector. La persona seleccionada será responsable de ejecutar y optimizar campañas de email marketing en Salesforce Marketing Cloud, asegurando que las comunicaciones sean efectivas, alineadas a la marca y orientadas a resultados.

Responsabilidades principales

• Ejecutar campañas de email marketing utilizando Salesforce Marketing Cloud.
• Mejorar y optimizar piezas de email con enfoque en impulsar conversiones y ventas.
• Implementar contenido proporcionado por los equipos de diseño y contenido.
• Realizar pruebas A/B y análisis de desempeño para optimizar campañas.
• Gestionar y segmentar bases de datos de clientes y prospectos.
• Generar reportes y presentaciones de resultados para dar seguimiento a métricas clave.
• Colaborar con áreas internas para mantener coherencia y calidad en las comunicaciones por email.

Requisitos

• Experiencia previa en marketing digital, idealmente gestionando campañas de email marketing.
• Manejo de Salesforce Marketing Cloud (obligatorio).
• Conocimientos en análisis de métricas, segmentación de bases de datos y optimización de campañas.
• Habilidad para trabajar con equipos multidisciplinarios (diseño, contenido, ventas, TI).
• Atención al detalle y orientación a resultados.
• Inglés intermedio deseable.