486 Ofertas de Brand Manager (obao) en Mexico
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Product Marketing Manager
Ayer
Trabajo visto
Descripción Del Trabajo
Country: Mexico
Grupo Santander es el banco líder que a través de más de 160 años de reinvención, ha llegado a ser una organización sin fronteras con presencia en más de 40 países, 95 nacionalidades y equipos multiculturales que comparten 4 idiomas. Lo importante para nosotros son nuestros clientes, colaboradores, accionistas y la sociedad, como parte de nuestra misión, que es contribuir al progreso de las personas y empresas, actuando siempre de forma Sencilla, Personal y Justa.
Objetivo:
El Product Marketing Manager (PMM) es el líder de la estrategia omnicanal de los productos, responsable de potenciar el posicionamiento, adquisición y engagement, garantizando una experiencia de usuario fluida en todos los puntos de contacto. Colabora con equipos de Media Offline, Media Online, Canales internos, Producto, Data y otros, para crear estrategias integradas y efectivas.
Principales funciones:
- Analizar el mercado, la competencia y el comportamiento del consumidor para desarrollar conceptos publicitarios y planes de comunicación que respondan a las necesidades del cliente en cada etapa del funnel de comunicación. Además, gestiona peticiones internas de comunicación, brindando apoyo en el desarrollo de producto y asegurando la relevancia de las acciones en el mercado.
- El PMM coordina briefing y dirección creativa con equipos internos y externos, garantizando que las propuestas estén alineadas con la estrategia y objetivos de negocio. Posee conocimientos en planificación estratégica, canales de comunicación, tendencias digitales, posicionamiento de marca y métricas de impacto, además de habilidades en liderazgo, redacción y comunicación en inglés avanzado.
Buscamos:
Un perfil "Agile", liderando equipos mediante metodologías como Scrum o Kanban, fomentando la colaboración, la adaptabilidad y la mejora continua. Sus responsabilidades incluyen facilitar prácticas ágiles, gestionar campañas en ciclos cortos, promover un ambiente colaborativo, enfocar en la satisfacción del cliente y medir resultados para optimizar continuamente las estrategias.
Ofrecemos:
- Atractivo sueldo
- Estabilidad laboral en una de las mejores empresas en el sector bancario internacional
- Prestaciones bancarias
- Contrato directo con el Banco
- Excelente oportunidad de crecimiento y desarrollo
En Banco Santander garantizamos el trato transparente, justo y equitativo para candidatos/as y colaboradores/as, asegurando que no exista menoscabo en ningún derecho, beneficio o prestación derivada de su edad, condición social o económica, cultura, nacionalidad, orientación sexual, identidad o expresión de género, sexo, estado civil, embarazo, discapacidad, religión, creencias, apariencia física o cualquier otra situación protegida por las leyes federales, estatales o locales.
En Banco Santander trabajamos para asegurar la mejor experiencia en tu proceso, en caso de que necesites algún ajuste razonable o algún apoyo, por favor compártelo con el equipo de Reclutamiento.
Product Marketing Manager
Ayer
Trabajo visto
Descripción Del Trabajo
**All roles at JumpCloud are Remote unless otherwise specified in the Job Description.
**About JumpCloud
JumpCloud delivers a unified open directory platform that makes it easy to securely manage identities, devices, and access across your organization. With JumpCloud, IT teams and MSPs enable users to work securely from anywhere and manage their Windows, Apple, Linux, and Android devices from a single platform. JumpCloud is IT Simplified.
**About the Team:
The Product Marketing team is part of the marketing organization, joined by content marketing, and is responsible for driving the business and go to market execution to support the growth of JumpCloud's platform. This includes creating compelling messaging and positioning, launching new features into new markets, competitive analysis, and enabling our go-to-market teams to target our ideal buyers.
**The Role:
As a
**Product Marketing Manager
, you will be the subject matter expert, voice, and go-to-market driver for JumpCloud's platform. You will work closely with product management, product marketing, marketing and other cross-functional stakeholders to define and execute the positioning, messaging and all GTM activities and our mission to help IT teams Make Work Happen.
In this role, you will:
- Define, develop, and own a consistent messaging program for the JumpCloud platform, ensuring alignment across all internal and external communications
- Work alongside key writers in the organization including content marketing, campaigns, and creative services
- Guide our voice and tone team from implementation to monitoring and reporting
- Collaborate with product management, sales, customer success, and other marketing teams to gather insights and ensure messaging accurately reflects product capabilities and market needs
- Lead the creation of core messaging documents, including positioning statements, value propositions, and competitive differentiation, for various target audiences
- Establish processes for ongoing messaging updates and feedback, incorporating new features, market trends, and competitive intelligence
- Enable cross-functional teams with the necessary messaging tools and training to effectively communicate the JumpCloud platform's value
You have:
- 3-5+ years of solutions marketing or product marketing experience experience in a B2B SaaS company
- Exceptional written english that can demonstrate a distinct perspective, driving not only attention but action.
- Proven success across all aspects of a product messaging launch, from developing the go-to-market strategy, to the coordination and execution of a launch, and supporting the field enablement efforts that extend beyond a successful launch
- Track record of creating product and/or solutions-specific messaging and content
- Ability to manage multiple priorities in a dynamic scale up environment
- Proven leader with the ability to influence stakeholders across multiple teams
- Ability to enable field teams with a deep understanding of the market and develop effective competitive positioning
Bonus points if you have experience with any of the following:
- Identity and directory services
- Assess management and cyber security offerings
- Device management and security experience
- Working with technical alliance partners
- Working with channel partners, MSPs, MSSPs, VARs, and Global Distributors
**Where you'll be working/Location:
JumpCloud is committed to being Remote First, meaning that you are able to work remotely within the country noted in the Job Description.
This role is remote in the country of Mexico. You must be located in and authorized to work in Mexico to be considered for this role.
**Language:
JumpCloud has teams in 15+ countries around the world and conducts our internal business in English. The interview and any additional screening process will take place primarily in English. To be considered for a role at JumpCloud, you will be required to speak and write in English fluently. Any additional language requirements will be included in the details of the job description.
Why JumpCloud?
If you thrive working in a fast, SaaS-based environment and you are passionate about solving challenging technical problems, we look forward to hearing from you JumpCloud is an incredible place to share and grow your expertise You'll work with amazing talent across each department who are passionate about our mission. We're out of the box thinkers, so your unique ideas and approaches for conceiving a product and/or feature will be welcome. You'll have a voice in the organization as you work with a seasoned executive team, a supportive board and in a proven market that our customers are excited about.
One of JumpCloud's three core values is to "Build Connections." To us that means creating " human connection with each other regardless of our backgrounds, orientations, geographies, religions, languages, gender, race, etc. We care deeply about the people that we work with and want to see everyone succeed." - Rajat Bhargava, CEO
Please submit your résumé and brief explanation about yourself and why you would be a good fit for JumpCloud. Please note JumpCloud is not accepting third party resumes at this time.
JumpCloud is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Scam Notice:
Please be aware that there are individuals and organizations that may attempt to scam job seekers by offering fraudulent employment opportunities in the name of JumpCloud. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers. Please note that JumpCloud will never ask for any personal account information, such as credit card details or bank account numbers, during the recruitment process. Additionally, JumpCloud will never send you a check for any equipment prior to employment.
All communication related to interviews and offers from our recruiters and hiring managers will come from official company email addresses ) and will never ask for any payment, fee to be paid or purchases to be made by the job seeker. If you are contacted by anyone claiming to represent JumpCloud and you are unsure of their authenticity, please do not provide any personal/financial information and contact us immediately at with the subject line "Scam Notice"
BI-Remote* *Product Marketing Manager
Ayer
Trabajo visto
Descripción Del Trabajo
Company Description
Solix Technologies, Inc. is a leading provider of cloud data management and enterprise AI solutions, empowering data-driven enterprises with tools for digital transformation. Our solutions include Enterprise Archiving, Enterprise Data Lake, Model Serving, MLOps, Consumer Data Privacy, and Enterprise Content Services. The Solix Common Data Platform offers comprehensive data governance through an Information Lifecycle Management (ILM) framework for both current and historical data.
About the Role
We're seeking a Product Marketing Manager to join our software product marketing team. This role is ideal for recent MBA graduates or those with equivalent advanced degrees who are passionate about technology and ready to launch their product marketing career.
Key Responsibilities
- Support go-to-market strategy development and execution for software products
- Create and maintain product messaging and positioning documents
- Develop sales enablement materials and product collateral
- Analyze market trends, competitor activities, and customer feedback
- Collaborate with product management to understand product features and benefits
- Assist in creating content for website, social media, and email campaigns
- Track and report on marketing campaign metrics
Required Qualifications
- MBA or equivalent advanced degree
- Strong analytical and strategic thinking skills
- Excellent written and verbal communication abilities
- Basic understanding of B2B software markets
- Proficiency with Microsoft Office Suite/Google Platform and common marketing tools
- Demonstrated interest in technology and software products
Preferred Qualifications
- Internship experience in marketing or product management
- Familiarity with marketing automation platforms
- Experience with data visualization and presentation tools
- Understanding of basic market research methodologies
Product Marketing Manager
Ayer
Trabajo visto
Descripción Del Trabajo
En CONTPAQi desarrollamos software, logrando impulsar la productividad de las personas y el crecimiento de las empresas. Somos un gran lugar para trabajar en el país Distinguidos por GPTW y Best Place to Code, adicional somos orgullosamente una Empresa Socialmente Responsable.
Misión del Rol
Serás el motor que transforma nuestra oferta comercial actual en soluciones tangibles y relevantes para el mercado. Además, liderarás la evolución de nuestras futuras propuestas, asegurando que estén alineadas con las expectativas reales de las PYMEs mexicanas. Este rol requiere una visión estratégica, colaboración transversal y pasión por la innovación.
Responsabilidades Clave
- Impulsar la mejora continua de los productos asignados, alineándolos con las necesidades actuales y futuras del mercado.
- Diseñar y ejecutar la visión del producto, aplicando metodologías ágiles para su desarrollo, evolución y posicionamiento dentro del portafolio.
- Investigar tendencias, analizar competidores y detectar oportunidades según tipo de empresa, usuario e industria.
- Capacitar al ecosistema de valor (ventas, distribuidores, usuarios finales) sobre nuevas funcionalidades y beneficios de nuestras soluciones.
- Diseñar estrategias de posicionamiento efectivas, optimizando recursos para lograr una adopción exitosa por parte del público objetivo.
- Liderar la implementación de planes Go-To-Market, coordinando equipos internos y externos para garantizar lanzamientos exitosos.
- Asegurar el product-market fit, fomentando la innovación continua y el impacto real de nuestras soluciones tecnológicas en el entorno empresarial mexicano.
Nuestros beneficios CONTPAQi son:
- Esquema de Contratación Flexible
- Sueldo Base + Comisiones
- Bonos por resultados
- Prestaciones superiores a las de ley (30 días de aguinaldo, prima vacacional de 15 días al 100%)
- Bono por cumpleaños
- Seguro de Gastos médicos mayores
- Servicios de Salud integrales
- Una Cultura increíble llena de valores y liderazgo
En CONTPAQi promovemos una cultura inclusiva, que busca la equidad y valora las diferentes perspectivas. Esto se traduce en género, religión, personas con discapacidad, LGBTIQ+, etnia y diversidad de experiencias.
Súmate a nuestro equipo
Requisitos:
- Experiencia comprobable de 3 años en puestos similares
- Fuertes conocimientos y habilidades en:
- Gestión de Proyectos
- Metodologías y prácticas Ágiles
- Sistemas de Información
- Procesos Administrativos
- Conocimiento Contable (preferente)
- Toma de decisiones basadas en Datos
- Ciclo de Go to Market
Product Marketing Manager
Hoy
Trabajo visto
Descripción Del Trabajo
- Collaboratively drive execution of a data-driven product marketing strategy and roadmap, in alignment with cross-functional business objectives
- Conduct competitive research to understand market trends, identify gaps and opportunities in the competitive offerings
- Execute against qualitative and quantitative trends and KPIs and adapt as applicable
- Create GTM plans and implementation timelines
- Collaborate with sales, corporate marketing, and product teams to identify and implement value proposition and product positioning to engage and satisfy customers, and generate revenue and profitability
- Partner with stakeholders to gain depth of knowledge about products, customers, and market to design and roll out meaningful internal and external communication campaigns and go-to-market framework
- Create, launch, and manage sales enablement resources and product collateral to align strategy with cross-functional action steps
- Assist with collateral creation for executive presentations
- Continuously monitor collateral, website, communications and trends to gain and share insight and recommendations with business partners and within the team
**What You May Need to be Successful**:
- 5+ years of progressive product marketing experience in a complex, matrixed organization (public company experience is a plus)
- 4+ years’ experience demonstrated success in executing on a product marketing strategy in a matrixed, public, agile work environment
- Demonstrated depth of expertise in product marketing strategy design and execution
More specifically, you will:
- Collaboratively drive execution of a data-driven product marketing strategy and roadmap, in alignment with cross-functional business objectives
- Conduct competitive research to understand market trends, identify gaps and opportunities in the competitive offerings
- Execute against qualitative and quantitative trends and KPIs and adapt as applicable
- Create GTM plans and implementation timelines
- Collaborate with sales, corporate marketing, and product teams to identify and implement value proposition and product positioning to engage and satisfy customers, and generate revenue and profitability
- Partner with stakeholders to gain depth of knowledge about products, customers, and market to design and roll out meaningful internal and external communication campaigns and go-to-market framework
- Create, launch, and manage sales enablement resources and product collateral to align strategy with cross-functional action steps
- Assist with collateral creation for executive presentations
- Continuously monitor collateral, website, communications and trends to gain and share insight and recommendations with business partners and within the team
- ** What You May Need to be Successful**:
- 5+ years of progressive product marketing experience in a complex, matrixed organization (public company experience is a plus)
- 4+ years’ experience demonstrated success in executing on a product marketing strategy in a matrixed, public, agile work environment
- Demonstrated depth of expertise in product marketing strategy design and execution
- Ability to effectively collaborate with stakeholders across teams, functions, and locations to accomplish joint objectives
United States Equal Opportunity Employment:
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Product Marketing Manager
Hoy
Trabajo visto
Descripción Del Trabajo
- Posting Location: Ciudad de Mexico, Ciudad de Mexico
- City/Cities
- Mexico City
- Country
- Mexico
- Working Schedule
- Full-Time
- Work Arrangement
- Hybrid
- Travel Required
- 10%
- Relocation Assistance Available
- No
- Posted Date
- 17-Dec-2024
- Job ID
- 5787
**Description and Requirements**:
**Title: Product Marketing Manager**
**Location**: Mexico City, Mexico
**Setting**: Hybrid
**Reports to Title**: VP Marketing
**The Opportunity**:
- We are looking for a new **Product Marketing Manager**to be responsible for the launch and the success of our products in market by collaborating with our product, marketing, and commercial teams.
The Product Marketing Manager will partner with Product Management to develop product roadmaps that align with marketing strategies and customer needs, with Activation Leads and Marketers to develop and execute go-to-market and communication plans, and with Commercial teams to help them engage and succeed with customers.
**What you will do in this role**:
- Develop the product positioning and overarching value proposition and messaging for the target audience by understanding the audience paint points, product features and benefits, and our strengths and weaknesses relative to the competition.
- Partner with Product and Marketing teams to align the product roadmap and the marketing strategies, tactics, and priorities with the business OKRs.
- Drive market and customer research to gather data and insight into target personas, buyer needs, and the preferred purchasing process for the product in our target markets.
- Define the market opportunity by performing segmentation and targeting exercises that identify the segments with the highest opportunity in each market.
- Collaborate with regional and in-country marketing leaders and peers to produce consistent and compelling marketing assets for target consumers.
- Partner with in-country commercial and marketing teams to produce a sales enablement plan and sales tools that differentiate MetLife.
- Develop competitive analysis including SWOT analysis and how-we-win strategies for use in positioning against similar offerings from competitors.
- Develop and manage customer testimonials, client case studies and proof points.
- Create and manage content for videos, partner kits, co-marketing guidelines, Sales pitch decks, RFPs and sales sheets, tailored by market/country.
- Develop the GTM plan and orchestrate launch execution of products in the target countries.
- Develop the product and marketing roadmap to drive ongoing momentum.
- Collaborate with product teams and technology partners to establish key product requirement needs based on market and customer feedback.
- Develop customer references, testimonials, and case studies for external and internal use.
- Research and manage coordination and our product marketing strategy for regional Insurtech conference participation, including pre
- and post-communication plans for prospects and customers.
- Create and manage the product marketing competitive insights by country.
- Develop product retention and upsell/cross-sell strategies.
- Create Statements of Work, research briefs and manage creative agencies.
- Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts.
**To help you succeed, you need to have**:
- Bachelor’s degree in engineering, Marketing, Communications, or related field preferred
- 8+ years of product marketing experience with technology, SaaS providers, or financial digital products
- Excellent written and verbal English and Spanish communication skills (proficiency in Portuguese is a plus) with the ability to take complex concepts and distill them into clear, easy-to-understand writing
- 8+ years of Project management skills to manage multiple priorities and drive concrete deliverables.
- Collaboration skills to successfully engage with different teams including product, marketing, commercial, and partnerships across different countries.
- Highly proficient in managing creative agencies for various types of assets.
- Proficient skills with Microsoft Office (PowerPoint, Excel, and Word), Salesforce, and Tableau
- Experience in insurance or financial services is a plus.
**Beneficios que Ofrecemos**
Nuestros beneficios están diseñados para cuidar su bienestar holístico con programas para la salud física y mental, el bienestar financiero y el apoyo para las familias. Ofrecemos seguro de gastos médicos mayores, seguro de vida en combinación con un paquete de compensación competitivo junto con bonificaciones por rendimiento, fondo de ahorro y plan de pensiones. También ofrecemos permisos parentales y de adopción ampliados, así como beneficios adicionales como tiempo libre de voluntariado, días libres por su cumpleaños y el Día del Patrimonio Cultural, eventos culturales y deportivos, ¡y mucho más!
**Acerca de MetLife**
Reconocida en la lista de la revista Fortune de las "
Product Marketing Manager
Hoy
Trabajo visto
Descripción Del Trabajo
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves more than 100,000 customers - from Fortune 500 enterprises to small businesses - across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
**About the Role**:
At Motive, the product marketing team is responsible for managing go-to-market initiatives and launches of new products and features, and maximizing adoption amongst our customer base. The team is focused on developing a deep understanding of customer needs, creating compelling product positioning and messaging, partnering with product managers and the broader marketing team to take new products to market, and enabling sales teams through materials such as training sessions, sales pitch decks, 1-pagers. The product marketing team also manages campaigns designed to target particular industries and personas, and programs such as Demos, Trials, and International Expansion.
We're looking for someone who is highly organized to lead the operations of all Product Marketing efforts overseeing the timelines and deliverables of new product launches, projects and campaigns, and building repeatable processes to help us scale our marketing efforts. This role will be responsible for managing the prioritization, workstreams, and timelines of many projects happening concurrently. You'll work directly with product marketing leads to understand the scope and desired timelines of various product launches and other projects, as well as work cross-functionally with all other marketing departments and product operations to coordinate their input and execution of our plans. Additionally, you will create new assets and execute updates to sales and marketing collateral as new products, features, and campaigns are released.
This role is remote and based in Mexico.
**What You'll Do**:
- Work with the product marketing leads to understand the priorities of product launches, campaigns, events, competitive intelligence, and other initiatives each quarter, and prioritize potential projects accordingly, taking ownership of the product marketing calendar.
- Work with product marketing leads to understand the needs of each project and support the creation and maintenance of each project through planning, production, launch, and reporting.
- Work with stakeholders such as design, web, channels, and content to understand standard work processes, and build those processes and timelines into launch and initiative playbook expectations.
- Manage and continually optimize team playbooks and checklists, ensuring they are fit for purpose for the scope of each product or initiative launch.
- Ensure the delivery of reliable, on-time cross-functional project work.
- Get into the weeds of understanding Motive's products, value props, and benefits so that you can create new assets and execute changes to sales and marketing collateral as new product capabilities are released.
- Define new processes to ensure that all materials and messaging are up-to-date across all locales when new products, features, or messaging are released.
- As marketing functions evolve over time, ensure that new roles and stakeholders are proactively integrated into the product launch process.
- Deliver regular reporting into product performance for launches and beyond.
**What We're Looking For**:
- 4+ years of Product Marketing experience, ideally within a B2B selling environment.
- Experience managing complex projects and product launches in the technology sector.
- Someone who loves building, and is comfortable with defining new strategies and processes.
- Someone with an operational mindset who will be able to take complex concepts and put them into practice, working cross-functionally across many stakeholders.
- An excellent writer who can take responsibility for creating new assets or carrying out messaging and release updates to sales and marketing materials.
- A constant learner, who loves to figure out problems and create solutions.
- Experience with presenting to marketing and product leaders and gaining alignment on prioritization.
- Experience working with tools such as Asana, Confluence, Salesforce, and Tableau.
- Excellent communication, collaboration, and interpersonal skills across different stakeholder personalities.
- Experience working in a fast-paced, high-growth environment.
- Bachelor's degree in marketing or related field plus fluency in speaking and writing in English.
- Familiarity
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Field Product Marketing
Ayer
Trabajo visto
Descripción Del Trabajo
The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft's Commercial Strategy to execution plans and driving operational excellence to achieve the greatest results possible across the Americas. Our team drives regional plans, insights and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.
As an
AI Business Solutions (ABS) Segment GTMM
, you drive Operating Unit business health and execution at scale to achieve revenue, usage, and share goals. You lead the OU Plan while surfacing field, customer and partner insights and challenges to guide strategy.
This strategic position is responsible for driving execution excellence with the field. They work to enable OU to achieve their ABS targets by building, updating, and driving execution of the OU Plan . Additionally, they leverage the OU's Insights & Challenges to remove blockers and influence the Go-To-Market plan. The Segment GTMM is required to have a strong understanding of the AI Business Solutions product set, strategy and seller resources.
This specific position is focused on our ABS business in Mexico, the Caribbean and South America (outside of Brazil). Candidates should be fluent in both Spanish and English and located in one of the countries in this geography, preferably in or near a major city. An understanding of the marketplace, governments, cultures and industries in these countries is important for success in working with the field teams in this region. Special preference will be given for candidates residing in Mexico, Colombia, Chile or Argentina, but the primary focus is on a candidate's ability to meet the other requirements and qualifications.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
Business Development
- Supports the creation and pursuit of white-space growth opportunities across products/services. Leverages knowledge of revenue, share targets, and the area/subsidiary's capabilities in order to develop strategies that maximize performance across products/services. Builds relationships and drives regular engagements with relevant stakeholders to operationalize competitive strategies and land implementation of solutions that drive strategic impact and increased market share for Microsoft and partners.
Business Management
- Builds and drives business strategy and tracks the efficacy of plans for the line(s) of business to drive sustainable growth within and beyond the boundaries of the fiscal year. Accepts accountability for scorecard metrics and key performance indicators (KPIs) across products/services or across the business. Drives a One Microsoft approach with key stakeholders to alignment and leadership around strategic priorities and orchestration efforts across the subsidiary to deliver against priorities. Leverages area/subsidiary portfolio share, revenue, and scorecard information to identify insights and actively impact marketing and business planning decision-making. Leads a regular cadence of connections with corporate (e.g., global sales, marketing, and operations (GSMO), the business group, engineering) to execute tactical and strategic planning, gather feedback, and enable field performance. Delivers product and technical insights to the business by sharing data-driven insights about execution, performance, and trends in the area/subsidiary. Leverages understanding of the overall health of the business and customer/partner pain points to identify areas for adjustment to drive greater impact in the field. Adapts and cascades information based on changing priorities. Aligns and disseminates best practices to enable successful performance across groups.
Capacity Management
- Partners with engineering to proactively drive capacity forecasting. Leverages competitive knowledge to shape local capacity and service forecasts. Liaises with sales teams to provide coaching and support pipeline and sales enablement.
Demand Planning
- Orchestrates between engineering, sales, and the supply chain as needed. Proactively drives alignment and lands large/unique hardware or capacity needs. Proactively manages transition plans between products.
Field Enablement
- Partners with sales to land field enablement accountability. Serves as an orchestrator between the business and the areas/subsidiaries to develop and land sales programs. Partners with finance and Product Marketing Manager (PMM) teams to ensure team is aligned with business results. Provides thought leadership and clarity to coach and equip the team, channel, and sellers with the knowledge, skills, and resources to sell (e.g., readiness for programs owned by the solution area). Appropriately activates the partner ecosystem to enable and drive results. Identifies failure points and orchestrates resources to mitigate.
Go-to-Market (GTM) Strategy, Planning, and Delivery
- Creates and orchestrates strategic go-to-market (GTM) plans for assigned line(s) of business across sales, marketing, consulting, customer success, and partner functions, supporting One-Microsoft, cross-functional execution as appropriate. Collaborates with one commercial partner (OCP) to guide and support the execution of programs to recruit and enable partners to achieve target capacity and quality. Defines and analyzes key performance indicators (KPIs) and scorecard metrics for the area/subsidiary. Fosters alignment of investments and monitoring of growth opportunities across partners. Considers relevant aggregate business metrics (e.g., revenue, scorecard, share) and enables measurement of KPIs against revenue and scorecard metrics. Drives GTM strategy and lands growth plans (e.g., revenue, usage, customer health). Develops competitive strategies to drive target market share gains, and actively manages relevant stakeholders to drive the local product marketing growth strategy. Drives a functional team in understanding and executing strategy plans. Assesses and compares activity and impact across strategy plans.
Product Advocacy
- Acts as a primary product spokesperson and product evangelist for the business as a whole, inclusive of products within the Product Manager-owned portfolio. Leverages product, industry, market, and competitive knowledge as well as technical expertise to develop localized competitive strategy, position the value proposition, and tailor messaging to both internal (e.g., sales and marketing readiness) and external audiences (e.g., press, analysts, partners, user community, customers). Provides guidance to sales (e.g., interpretation of propensity models) in customer engagements and shares expertise to guide partners.
Qualifications
Required/minimum qualifications
- 5+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience.
Additional Or Preferred Qualifications
- 8+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience AND Bachelor's Degree in Business, Marketing, Computer Science, or related field OR equivalent experience.
- 5+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
Product Marketing Specialist
Ayer
Trabajo visto
Descripción Del Trabajo
We're seeking a Product Marketing Manager to join our software product marketing team. This role is ideal for recent MBA graduates or those with equivalent advanced degrees who are passionate about technology and ready to launch their product marketing career.
· Support go-to-market strategy development and execution for software products
· Create and maintain product messaging and positioning documents
· Develop sales enablement materials and product collateral
· Analyze market trends, competitor activities, and customer feedback
· Collaborate with product management to understand product features and benefits
· Assist in creating content for website, social media, and email campaigns
· Track and report on marketing campaign metrics
· MBA or equivalent advanced degree
· Strong analytical and strategic thinking skills
· Excellent written and verbal communication abilities
· Basic understanding of B2B software markets
· Proficiency with Microsoft Office Suite/Google Platform and common marketing tools
· Demonstrated interest in technology and software products
· Internship experience in marketing or product management
· Familiarity with marketing automation platforms
· Experience with data visualization and presentation tools
- · Understanding of basic market research methodologies
Product Marketing Specialist
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About Tala
Tala is on a mission to unleash the economic power of the Global Majority – the 4 billion people overlooked by existing financial systems. With nearly half a billion dollars raised from equity and debt, we are serving millions of customers across three continents. Tala has been named by the
Fortune
Impact 20 list,
CNBC
's Disruptor 50 five years in a row,
CNBC
's World's Top Fintech Company,
Forbes'
Fintech 50 list for eight years running, and Chief's The New Era of Leadership Award. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about our m ission.
By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, over nine million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we'd love to hear from you
Do you have a passion for products that make a positive impact in the world? Are you skilled in crafting positioning and messaging that articulates value throughout the customer journey? Do you want to join a rapidly growing, high-impact team?
At Tala, product marketers are the voices of our customers, the masterminds of our messaging, and the accelerators of customer adoption and retention. You'll be responsible for developing and delivering customer-centric experiences that build enduring relationships, and drive growth, conversion, engagement, and successful onboarding.
As a key member of the Tala Product Marketing team, you will be responsible for launching new financial products across our global markets and building exceptional customer experiences grounded in a deep understanding of our customers' lives. In this role, you will own positioning and messaging, customer journey mapping, conversion and onboarding campaigns, and product launches at a global level, working in close partnership with Product Marketers based in the Philippines, Mexico, and Kenya.
What You'll Do
- Develop and execute on global playbooks for PMM in new expansion markets.
- Drive go-to-market planning for new country launches.
- Partner across all marketing functions to align marketing timing with country launch timelines.
- Deliver localized messaging strategies and content guidance when needed to successfully launch in a new market.
- Monitor and report on early customer perception and feedback in new markets.
- Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights.
- Build cross-functional partnership and operational alignment across diverse teams including Product Management, Insights, Design, Brand, and Customer Experience.
- Articulate product value to customers across channels in a way that builds loyalty and drives outsized impact.
- Define user segments and create tailored campaigns for key customer personas.
- Develop deep understanding of customer needs through surveys, interviews, and analysis of product usage data to build messaging that resonates deeply
What You'll Need
- 2+ years experience in Product Marketing, with demonstrated expertise in launching new markets and driving early customer growth, adoption, and engagement.
- Deep experience managing mobile marketing campaigns (push, SMS, in-app channels) using modern marketing and CRM tools.
- Demonstrated ability of creating and communicating effective go-to-market (GTM) plans and project managing across cross-functional teams through execution.
- Comfortable working in a fast-paced, dynamic environment with distributed teams.
- Capable consumer of modern analytics tools.
- Strong ability to translate data into actionable insightsStrong writing skills and careful attention to detail.
- Natural problem solver and thoughtful marketer.
- Self-started, solution-oriented, and can-do attitude.
- Understanding of the global digital lending/ banking and/or consumer mobile ecosystem (preferred).
- Hands-on experience launching and scaling products for developing markets (preferred)
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we're proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.