514 Ofertas de Director, Investment Programmatic en Mexico
Director, Investment Programmatic
Publicado hace 12 días
Trabajo visto
Descripción Del Trabajo
We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.
General Purpose of Job:
The Director, Investment, Programmatic is responsible for managing a team of programmatic experts that activate and manage Programmatic campaigns across all programmatic platforms. You will be trusted to oversee a growing client portfolio and collaborate with other team members to deliver innovative solutions to the book of business. This role will also be focused on helping Rise drive revenue growth through three core areas:
+ Partnering with the Account Management team mapped to their respective portfolio of accounts to retain current business through delivering a remarkable experience and superior results.
+ Working in full collaboration with the Account Management team to grow pre-existing Rise revenue through uncovering and tactically up-selling strategic client growth opportunities, an emphasis on cross-channel or full-funnel growth initiatives
+ Supporting new business revenue growth by partnering with Business Development, Account Management, Media Strategy and other channel leaders on new business initiatives
As part of accomplishing the above objectives, the Director, Investment, Programmatic will be expected to successfully and fluidly operate across a wide variety of internal and external situations ranging from coaching internal channel managers on complex strategic initiatives, to pitching C-Level client contacts on new business opportunities, to working with Client Partners to craft compelling narratives in order to sell-through strategic growth initiatives.
In addition, this individual must be well-spoken, have strong presentation skills, understand client relationship/risk management, be comfortable managing a high-performance team and overseeing large complex accounts with multiple stakeholders in a fast-paced work environment.
The right candidate will be passionate about programmatic media and its importance in the consumer journey and marketing funnel. They must have an astute understanding of the programmatic landscape - including all channels, technologies, platforms, etc. and be a leader in promoting collaboration and ideation.
As a supervisor, the Director will oversee employee development and retention, including training and goal setting, and lead the team in ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled
Key Responsibilities:
+ Establish a center of excellence that efficiently executes programmatic initiatives while driving innovation aligned to business goals.
+ Develop and execute programmatic strategies for both evergreen and event-based campaigns, working closely with internal / external stakeholders
+ Provide strategic guidance to clients; anticipate and address client needs and challenges; plan and develop measurable programs that are on strategy, within budget and exceed client objectives marked by clear success criteria (pre and post campaign) and benchmarks
+ Develop programmatic strategies utilizing knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed quantitatively based recommendations to accomplish client goals and objectives
+ Optimize targeting, segmentation, and performance across product categories, audiences / personas, and industries, continuously analyzing data and making recommendations for improvement
+ Drive digital marketing innovation by harnessing AI-driven automation, emerging technologies, and cutting-edge industry best practices to position Rise as a leader in programmatic
+ Manage financials, including budget allocation, client billing, team billability and account profitability
+ Deliver insightful and persuasive presentations to clients and prospects
+ Own execution accuracy across all team members
+ Responsible for managing a team of direct reports (remote and across all Rise locations) with accountability for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention
+ Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues
+ Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
+ Be a thought-leader; proactively advise on programmatic trends, tools, technologies, and recommend direction for investment and implementation; seek opportunities to vet and test new technologies
+ Partner with the Director, Partnerships to cultivate strong relationships with programmatic partners, including but not limited to DSPs, Ad Servers, Measurement Tools, Inventory partners Audience/Contextual Targeting Partners, DCO providers, DMPs with responsibility for JBP stewardship, as assigned
Job Requirements:
Education:
+ Bachelor's degree (communications, marketing, advertising, or business)
+ Ability to speak, read and write the English language
Experience:
+ 10+ years relevant work experience in digital / programmatic marketing; agency experience a plus
+ 5+ years of experience tactically managing campaigns in-platform
+ Experience in / familiarity with additional digital channels (Social, SEO, Affiliate, or Paid Search) is a plus
+ Expert usage of Microsoft Office suite, with strong emphasis on Excel
+ Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies
+ Experience developing, managing and leading high performance teams required
+ Strong relationships with publisher and technology partners
+ Expert knowledge of the importance and role of programmatic within a media plan and how to leverage its strengths
+ Client-facing and/or C-level track record
+ Experience participating in new business pitches, both behind-the-scenes and in-the-room
Certificates, Licenses, Registrations:
+ Certificates in Google DV360, Google Campaign Manager, and The Trade Desk required
Knowledge, Skills & Abilities:
+ Proficient in programmatic tactics and strategies
+ Demonstrated experience managing strategy for large, complex clients with minimums of $5M+ spend per year while being held to strict client goals
+ Strong analytical capabilities with aptitude to understand technical nuances associated with various media buying platforms in order to improve client results
+ Proven experience in developing ongoing processes that positively impacted the profitability / efficiency of an account / team
+ Proven experience facilitating and initiating creative thinking in the digital space: content, media, programmatic, activation
+ Ability to identify / recruit / retain top talent; experience positively managing personnel issues
+ Establishes self as a trusted resource by developing relationships with key internal and external stakeholders
+ Dedication to completing projects and tasks with passion and a relentless pursuit of excellence; ability to excel in a complex and changing marketplace
+ Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level
+ High comfort level participating in brainstorms and ideation sessions
+ Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs
+ Passion and desire to continue media and channel education by completing ongoing training and certification programs for platforms, media, leadership and other business skills
Rise and Quad are proud to be an equal opportunity employers. We are committed to creating a place of belonging - a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Rise and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Rise and Quad also prohibit harassment of applicants and employees based on any of these protected categories.
Director, Investment Programmatic
Publicado hace 4 días
Trabajo visto
Descripción Del Trabajo
Join to apply for the Director, Investment Programmatic role at Rise, a Quad Agency
4 days ago Be among the first 25 applicants
Join to apply for the Director, Investment Programmatic role at Rise, a Quad Agency
Get AI-powered advice on this job and more exclusive features.
Rise is an award-winning , full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core , specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.
We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.
General Purpose Of Job
The Director, Investment, Programmatic is responsible for managing a team of programmatic experts that activate and manage Programmatic campaigns across all programmatic platforms. You will be trusted to oversee a growing client portfolio and collaborate with other team members to deliver innovative solutions to the book of business. This role will also be focused on helping Rise drive revenue growth through three core areas:
- Partnering with the Account Management team mapped to their respective portfolio of accounts to retain current business through delivering a remarkable experience and superior results.
- Working in full collaboration with the Account Management team to grow pre-existing Rise revenue through uncovering and tactically up-selling strategic client growth opportunities, an emphasis on cross-channel or full-funnel growth initiatives
- Supporting new business revenue growth by partnering with Business Development, Account Management, Media Strategy and other channel leaders on new business initiatives
In addition, this individual must be well-spoken, have strong presentation skills, understand client relationship/risk management, be comfortable managing a high-performance team and overseeing large complex accounts with multiple stakeholders in a fast-paced work environment.
The right candidate will be passionate about programmatic media and its importance in the consumer journey and marketing funnel. They must have an astute understanding of the programmatic landscape - including all channels, technologies, platforms, etc. and be a leader in promoting collaboration and ideation.
As a supervisor, the Director will oversee employee development and retention, including training and goal setting, and lead the team in ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled
Key Responsibilities
- Establish a center of excellence that efficiently executes programmatic initiatives while driving innovation aligned to business goals.
- Develop and execute programmatic strategies for both evergreen and event-based campaigns, working closely with internal / external stakeholders
- Provide strategic guidance to clients; anticipate and address client needs and challenges; plan and develop measurable programs that are on strategy, within budget and exceed client objectives marked by clear success criteria (pre and post campaign) and benchmarks
- Develop programmatic strategies utilizing knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed quantitatively based recommendations to accomplish client goals and objectives
- Optimize targeting, segmentation, and performance across product categories, audiences / personas, and industries, continuously analyzing data and making recommendations for improvement
- Drive digital marketing innovation by harnessing AI-driven automation, emerging technologies, and cutting-edge industry best practices to position Rise as a leader in programmatic
- Manage financials, including budget allocation, client billing, team billability and account profitability
- Deliver insightful and persuasive presentations to clients and prospects
- Own execution accuracy across all team members
- Responsible for managing a team of direct reports (remote and across all Rise locations) with accountability for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention
- Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues
- Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
- Be a thought-leader; proactively advise on programmatic trends, tools, technologies, and recommend direction for investment and implementation; seek opportunities to vet and test new technologies
- Partner with the Director, Partnerships to cultivate strong relationships with programmatic partners, including but not limited to DSPs, Ad Servers, Measurement Tools, Inventory partners Audience/Contextual Targeting Partners, DCO providers, DMPs with responsibility for JBP stewardship, as assigned
Job Requirements:
- Bachelor’s degree (communications, marketing, advertising, or business)
- Ability to speak, read and write the English language
- 10+ years relevant work experience in digital / programmatic marketing; agency experience a plus
- 5+ years of experience tactically managing campaigns in-platform
- Experience in / familiarity with additional digital channels (Social, SEO, Affiliate, or Paid Search) is a plus
- Expert usage of Microsoft Office suite, with strong emphasis on Excel
- Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies
- Experience developing, managing and leading high performance teams required
- Strong relationships with publisher and technology partners
- Expert knowledge of the importance and role of programmatic within a media plan and how to leverage its strengths
- Client-facing and/or C-level track record
- Experience participating in new business pitches, both behind-the-scenes and in-the-room
- Certificates in Google DV360, Google Campaign Manager, and The Trade Desk required
- Proficient in programmatic tactics and strategies
- Demonstrated experience managing strategy for large, complex clients with minimums of $5M+ spend per year while being held to strict client goals
- Strong analytical capabilities with aptitude to understand technical nuances associated with various media buying platforms in order to improve client results
- Proven experience in developing ongoing processes that positively impacted the profitability / efficiency of an account / team
- Proven experience facilitating and initiating creative thinking in the digital space: content, media, programmatic, activation
- Ability to identify / recruit / retain top talent; experience positively managing personnel issues
- Establishes self as a trusted resource by developing relationships with key internal and external stakeholders
- Dedication to completing projects and tasks with passion and a relentless pursuit of excellence; ability to excel in a complex and changing marketplace
- Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level
- High comfort level participating in brainstorms and ideation sessions
- Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs
- Passion and desire to continue media and channel education by completing ongoing training and certification programs for platforms, media, leadership and other business skills
- Seniority level Director
- Employment type Full-time
- Job function Other
- Industries Advertising Services
Referrals increase your chances of interviewing at Rise, a Quad Agency by 2x
Sign in to set job alerts for “Investment Director” roles. Senior Manager, Financial Planning and AnalysisMexico City Metropolitan Area 3 weeks ago
Senior Manager, Sales Engineer - Issuing Risk and Identity SolutionsMexico City Metropolitan Area 2 weeks ago
Mexico City Metropolitan Area 3 weeks ago
Mexico City Metropolitan Area 2 weeks ago
Financial Advisor - Relocate to Saudi Arabia, Permanent Expat Relocation PackageMexico City Metropolitan Area 2 weeks ago
Finance Manager Retail, LATAM Finance TeamWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrDirector, Investment Programmatic
Publicado hace 19 días
Trabajo visto
Descripción Del Trabajo
Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.
We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.
General Purpose of Job:
The Director, Investment, Programmatic is responsible for managing a team of programmatic experts that activate and manage Programmatic campaigns across all programmatic platforms. You will be trusted to oversee a growing client portfolio and collaborate with other team members to deliver innovative solutions to the book of business. This role will also be focused on helping Rise drive revenue growth through three core areas:
Partnering with the Account Management team mapped to their respective portfolio of accounts to retain current business through delivering a remarkable experience and superior results.
Working in full collaboration with the Account Management team to grow pre-existing Rise revenue through uncovering and tactically up-selling strategic client growth opportunities, an emphasis on cross-channel or full-funnel growth initiatives
Supporting new business revenue growth by partnering with Business Development, Account Management, Media Strategy and other channel leaders on new business initiatives
As part of accomplishing the above objectives, the Director, Investment, Programmatic will be expected to successfully and fluidly operate across a wide variety of internal and external situations ranging from coaching internal channel managers on complex strategic initiatives, to pitching C-Level client contacts on new business opportunities, to working with Client Partners to craft compelling narratives in order to sell-through strategic growth initiatives.
In addition, this individual must be well-spoken, have strong presentation skills, understand client relationship/risk management, be comfortable managing a high-performance team and overseeing large complex accounts with multiple stakeholders in a fast-paced work environment.
The right candidate will be passionate about programmatic media and its importance in the consumer journey and marketing funnel. They must have an astute understanding of the programmatic landscape - including all channels, technologies, platforms, etc. and be a leader in promoting collaboration and ideation.
As a supervisor, the Director will oversee employee development and retention, including training and goal setting, and lead the team in ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled
Key Responsibilities:
Establish a center of excellence that efficiently executes programmatic initiatives while driving innovation aligned to business goals.
Develop and execute programmatic strategies for both evergreen and event-based campaigns, working closely with internal / external stakeholders
Provide strategic guidance to clients; anticipate and address client needs and challenges; plan and develop measurable programs that are on strategy, within budget and exceed client objectives marked by clear success criteria (pre and post campaign) and benchmarks
Develop programmatic strategies utilizing knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed quantitatively based recommendations to accomplish client goals and objectives
Optimize targeting, segmentation, and performance across product categories, audiences / personas, and industries, continuously analyzing data and making recommendations for improvement
Drive digital marketing innovation by harnessing AI-driven automation, emerging technologies, and cutting-edge industry best practices to position Rise as a leader in programmatic
Manage financials, including budget allocation, client billing, team billability and account profitability
Deliver insightful and persuasive presentations to clients and prospects
Own execution accuracy across all team members
Responsible for managing a team of direct reports (remote and across all Rise locations) with accountability for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention
Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues
Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
Be a thought-leader; proactively advise on programmatic trends, tools, technologies, and recommend direction for investment and implementation; seek opportunities to vet and test new technologies
Partner with the Director, Partnerships to cultivate strong relationships with programmatic partners, including but not limited to DSPs, Ad Servers, Measurement Tools, Inventory partners Audience/Contextual Targeting Partners, DCO providers, DMPs with responsibility for JBP stewardship, as assigned
Job Requirements:
Education:
Bachelor’s degree (communications, marketing, advertising, or business)
Ability to speak, read and write the English language
Experience:
10+ years relevant work experience in digital / programmatic marketing; agency experience a plus
5+ years of experience tactically managing campaigns in-platform
Experience in / familiarity with additional digital channels (Social, SEO, Affiliate, or Paid Search) is a plus
Expert usage of Microsoft Office suite, with strong emphasis on Excel
Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies
Experience developing, managing and leading high performance teams required
Strong relationships with publisher and technology partners
Expert knowledge of the importance and role of programmatic within a media plan and how to leverage its strengths
Client-facing and/or C-level track record
Experience participating in new business pitches, both behind-the-scenes and in-the-room
Certificates, Licenses, Registrations:
- Certificates in Google DV360, Google Campaign Manager, and The Trade Desk required
Knowledge, Skills & Abilities:
Proficient in programmatic tactics and strategies
Demonstrated experience managing strategy for large, complex clients with minimums of $5M+ spend per year while being held to strict client goals
Strong analytical capabilities with aptitude to understand technical nuances associated with various media buying platforms in order to improve client results
Proven experience in developing ongoing processes that positively impacted the profitability / efficiency of an account / team
Proven experience facilitating and initiating creative thinking in the digital space: content, media, programmatic, activation
Ability to identify / recruit / retain top talent; experience positively managing personnel issues
Establishes self as a trusted resource by developing relationships with key internal and external stakeholders
Dedication to completing projects and tasks with passion and a relentless pursuit of excellence; ability to excel in a complex and changing marketplace
Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level
High comfort level participating in brainstorms and ideation sessions
Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs
Passion and desire to continue media and channel education by completing ongoing training and certification programs for platforms, media, leadership and other business skills
Rise and Quad are proud to be an equal opportunity employers. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Rise and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Rise and Quad also prohibit harassment of applicants and employees based on any of these protected categories.
Digital Marketing Account Director
Hoy
Trabajo visto
Descripción Del Trabajo
- At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table._
Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.
**Descripción del empleo**
The Account Director's primary responsibility will be to build relationships with agency client and partners by fostering an environment for delivering an efficient and creative product. You will oversee the smooth delivery of Performance Marketing platforms and executions, while focusing on individual business acumen, mentorship and the growth of their assignments.
**Responsibilities**:
- Lead on multiple the most complex and strategically important client(s) accounts (international, cross capability, or large group client) and collaborates with others to create exceptional client relationships expressed in NPS scores of C Suite client contacts.
- Be a trusted advisor for our clients, work with C-level members of our top 50 accounts, and extend our network within our client organization.
- Lead Quarterly Business Reviews for our most complex clients.
- Lead complex and/or strategically important renewal efforts.
- Develop well-articulated Strategic briefs that inspire innovative and effective approaches to solving client business problems and leads the team to deliver the objectives of the brief.
- Provide oversight of the current client remit whilst driving growth activity through documented Account Growth Plans that lead to account growth.
- Manage commercial targets, ensures client projects are resourced to deliver successful outcomes, and works with Client Management VPs to problem-solve any gaps.
- Fluent in all Fundamental Tools. Identify and close any gaps where we are not meeting our standards for great Client Management on a client, Hub or across their network.
- Lead and facilitate revenue growth of a Hub.
- Recognised by our partners as an important influencer within Jellyfish. Work with the most senior levels of Client and Jellyfish leadership to develop the best strategy resulting in significant positive impacts on client business outcomes.
- Mentor clients and people by earning trust, delegating and providing valued expertise.
- Redirect conversations towards outcomes instead of output by articulating the value exchange to clients.
- Support the Product Team in the creation, delivery, and advocacy of new products.
- Understand the skill level of the team and work with internal resource teams to ensure all individuals are equipped to manage our client workload they are assigned.
**Requisitos**
- Experience in AAA account management and commercial focus
- 4+ Years of team leadership experience
**Información adicional**
Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.
Reward: You'll receive a loyalty salary increase on your Jellyfish anniversary, in addition to our company-wide annual bonus.
Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
Growth, Your Way: Grow your career with one paid day each month for self-development and access to LinkedIn Learning** **with unlimited online courses.
Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage.#LI-Hybrid
Digital Marketing Specialist
Hoy
Trabajo visto
Descripción Del Trabajo
Job Position: Digital Marketing Specialist.
Shift time: Monday to Friday 8:00 am - 5:00 pm EST
Location: Remote.
Salary: $25,500 mil pesos mxn brutos.
Job Responsibilities
· Develop and execute digital marketing campaigns tailored to the senior care industry
· Manage and update website content using WordPress
· Create engaging social media content across platforms (Facebook, Instagram, LinkedIn, etc.)
· Build and nurture referral relationships with local brick-and-mortar partners through digital channels
· Collaborate with internal stakeholders to align messaging and outreach goals
· Support recruitment marketing efforts targeting caregivers
· Track and report on campaign performance and referral traffic
· Contribute to the development of SOPs and a day success plan
· Serve as the subject matter expert in digital strategy during team meetings
Qualifications
· Proven experience in digital marketing, preferably in service-based or healthcare industries
· Strong portfolio showcasing past digital campaigns, content creation, and platform management
· Bilingual in English and Spanish (required)
· Familiarity with senior care or community-based services is a plus
· Ability to work independently and meet deadlines without direct supervision
Soft Skills
· Strategic thinker with a creative mindset
· Excellent verbal and written communication skills
· Comfortable building relationships over the phone and online
· Adaptable and open to feedback in a collaborative environment
· Proactive, self-motivated, and results-driven
· Curious and resourceful, with a willingness to explore new digital trends
Hard Skills
· Proficiency in WordPress and Canva
· Experience with social media management tools and analytics platforms
· Knowledge of SEO, content strategy, and audience targeting
· Familiarity with royalty-free music sourcing and basic video editing
· Understanding of AI tools (without over-reliance)
· Ability to mine niche digital communities and referral networks
Digital Marketing Manager
Publicado hace 7 días
Trabajo visto
Descripción Del Trabajo
Acerca de la Empresa: Empresa Líder en el sector farmacéutico.
Acerca del Rol: Responsable de desarrollar, ejecutar y optimizar estrategias digitales orientadas a posicionar productos farmacéuticos, servicios y la imagen corporativa en canales digitales, asegurando el cumplimiento de normativas regulatorias (COFEPRIS). Rol es clave para generar una conexión efectiva con profesionales de la salud, pacientes y otros stakeholders, a través de campañas digitales éticas, informativas y orientadas a resultados.
Responsabilidades:
- Diseño y ejecución de estrategias digitales multicanal.
- Gestión de campañas online dirigidas a profesionales de la salud & pacientes en plataformas digitales pagadas & orgánicas.
- Administración de sitios web corporativos o de productos.
- Monitorear KPIs y analizar métricas digitales para proponer mejoras y optimizaciones (ROI, conversiones, tasa de apertura, engagement).
- Colaborar y coordinar agencias externas y equipos internos para alineación de estrategias digitales.
- Desarrollar y coordinar iniciativa de medición y automatización de marketing que incluyan segmentación de audiencia, journeys, etc.
- Asegurar la implementación de planeación de contenidos médico-educativos en colaboración con Marketing & área Médica.
- Monitorear tendencias de marketing digital en salud para proponer iniciativas de tácticas y nuevas estrategias en plataformas de Educación Médica Continua.
Calificaciones:
- Escolaridad: Licenciatura en Mercadotecnia, Comunicación, Publicidad o Administración.
- Deseable: Estudios en Marketing digital (Diplomado, Maestría), Marketing farmacéutico.
Habilidades Requeridas:
- Experiencias (Años/Áreas): 2-3 años en ramo farmacéutico. Deseable: Experiencia en B2B y B2C dirigidas a profesionales de la salud & Pacientes.
- Conocimientos Específicos: Excel avanzado, Manejo de plataformas de gestión digital (Google Ads, Meta Ads, etc), Conocimiento en Google Analytics 4, de SEO / SEM y herramientas de automatización.
Habilidades Preferidas:
- Resiliencia a manejo de cargas de trabajo.
- Planeación estratégica & gestión de proyectos y cumplimiento de deadlines.
- Capacidad de trabajo en equipo multidisciplinario (ventas, marketing, medical, AR).
Digital Marketing Manager
Publicado hace 7 días
Trabajo visto
Descripción Del Trabajo
Acerca de la Empresa: Empresa Líder en el sector farmacéutico.
Acerca del Rol: Responsable de desarrollar, ejecutar y optimizar estrategias digitales orientadas a posicionar productos farmacéuticos, servicios y la imagen corporativa en canales digitales, asegurando el cumplimiento de normativas regulatorias (COFEPRIS). Rol es clave para generar una conexión efectiva con profesionales de la salud, pacientes y otros stakeholders, a través de campañas digitales éticas, informativas y orientadas a resultados.
Responsabilidades:
- Diseño y ejecución de estrategias digitales multicanal.
- Gestión de campañas online dirigidas a profesionales de la salud & pacientes en plataformas digitales pagadas & orgánicas.
- Administración de sitios web corporativos o de productos.
- Monitorear KPIs y analizar métricas digitales para proponer mejoras y optimizaciones (ROI, conversiones, tasa de apertura, engagement).
- Colaborar y coordinar agencias externas y equipos internos para alineación de estrategias digitales.
- Desarrollar y coordinar iniciativa de medición y automatización de marketing que incluyan segmentación de audiencia, journeys, etc.
- Asegurar la implementación de planeación de contenidos médico-educativos en colaboración con Marketing & área Médica.
- Monitorear tendencias de marketing digital en salud para proponer iniciativas de tácticas y nuevas estrategias en plataformas de Educación Médica Continua.
Calificaciones:
- Escolaridad: Licenciatura en Mercadotecnia, Comunicación, Publicidad o Administración.
- Deseable: Estudios en Marketing digital (Diplomado, Maestría), Marketing farmacéutico.
Habilidades Requeridas:
- Experiencias (Años/Áreas): 2-3 años en ramo farmacéutico. Deseable: Experiencia en B2B y B2C dirigidas a profesionales de la salud & Pacientes.
- Conocimientos Específicos: Excel avanzado, Manejo de plataformas de gestión digital (Google Ads, Meta Ads, etc), Conocimiento en Google Analytics 4, de SEO / SEM y herramientas de automatización.
Habilidades Preferidas:
- Resiliencia a manejo de cargas de trabajo.
- Planeación estratégica & gestión de proyectos y cumplimiento de deadlines.
- Capacidad de trabajo en equipo multidisciplinario (ventas, marketing, medical, AR).
Sé el primero en saberlo
Acerca de lo último Director, investment programmatic Empleos en Mexico !
Digital Marketing Specialist
Publicado hace 14 días
Trabajo visto
Descripción Del Trabajo
About Beccas
Beccas (joinbeccas.com) is an innovative fintech company dedicated to helping people build and improve their credit scores through smart, user-friendly software solutions. Our platform empowers users to take control of their financial future by providing tools, insights, and strategies to build credit effectively. We're passionate about making financial wellness accessible to everyone and are growing rapidly in the personal finance space.
Position Overview
We're seeking a results-driven Digital Marketing Specialist to join our growing team. This role will focus on driving customer acquisition and engagement through strategic Facebook and Instagram advertising, email marketing campaigns, and optimized landing page experiences. The ideal candidate is data-driven, creative, and experienced in managing multi-channel digital marketing campaigns.
Key Responsibilities
Paid Social Media Advertising
- Develop, launch, and optimize Facebook and Instagram ad campaigns
- Manage campaign budgets and bidding strategies to maximize ROAS
- Conduct A/B testing on ad copy, audiences, and campaign structures
- Monitor campaign performance and provide regular reporting and insights
Email Marketing
- Create and execute email marketing campaigns using Klaviyo
- Develop automated email sequences and customer journey flows
- Segment audiences and personalize messaging for improved engagement
- Analyze email performance metrics and optimize for open rates, click-through rates, and conversions
Landing Page Optimization
- Build and optimize landing pages for Facebook ad campaigns (WordPress preferred)
- Ensure landing pages are conversion-focused and mobile-responsive
- Implement tracking and analytics to measure page performance
- Collaborate with design freelancers to ensure cohesive visual branding
Analytics & Reporting
- Track and report on key performance metrics across all channels
- Use data insights to inform strategy and campaign optimizations
- Maintain organized documentation of campaign performance and learnings
Required Qualifications
- 1-3 years of experience in digital marketing with focus on paid social media
- Proven experience managing Facebook Ads Manager and Instagram advertising
- Experience with email marketing platforms (Klaviyo, Mailchimp, ConvertKit, or similar)
- Experience with landing page creation and management
- Strong analytical skills with experience in Google Analytics and Facebook Analytics
- Understanding of conversion tracking, UTM parameters, and attribution models
- Excellent written English communication skills for ad copy and email content creation
- Reliable internet connection and availability during US business hours (flexible schedule)
Preferred Qualifications
- Experience with Facebook Pixel implementation and custom conversions
- Knowledge of email deliverability best practices
- Proficiency in WordPress for landing page development
- Familiarity with landing page optimization tools and techniques
- Experience working with creative freelancers and providing design direction
- Background in e-commerce or direct-to-consumer marketing
- Google Ads or Facebook Blueprint certifications
What We Offer
- 100% remote work flexibility
- Opportunity to work with a growing US-based company
- Professional development and learning opportunities
- Flexible schedule with core hours overlap
- Performance-based growth opportunities
How to Apply
Please submit your ENGLISH resume along with:
- Examples of successful Facebook/Instagram campaigns you've managed
- A brief portfolio of marketing materials you've created or optimized
Analyst, Digital Marketing
Publicado hace 4 días
Trabajo visto
Descripción Del Trabajo
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
**The team you will be a part of**
The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.
**This role in summary**
Whirlpool Corp is searching for a passionate Digital Marketing Analyst as part of our Regional team.
Professional with experience in BI, Analytics, CRM.
Will be responsible for implementing data collection structures, ensuring data integrity, conducting advanced analyses, and delivering insights that support strategic decisions in digital channels.
**Your responsibilities will include**
**Data Modeling and Light Engineering**
Structure and maintain raw and refined databases in BigQuery for analysis
Create simple pipelines with SQL for transformation and normalization of digital data
Create data segments
**Creation of Dashboards**
Develop reports in Looker Studio, Power BI, or similar, with a focus on self-service
Implement alerts or automations for anomaly monitoring
**Digital Performance Analysis and Monitoring**
Monitor key metrics
**Implementation and Tracking**
Plan and execute event tracking via Google Tag Manager
**Minimum requirements**
+ Fluent in English (written and spoken).
+ Knowledge of SQL and practical experience with BigQuery, especially with the GA4 export schema.
+ Experience in data modeling.
+ Experience with Google Analytics 4 and Google Tag Manager.
+ Experience implementing and maintaining tracking solutions across various digital properties.
+ Familiarity with A/B testing, segmentations, variations, and best practices for causal analysis.
+ Good communication with technical and non-technical teams.
+ Analytical curiosity and structured reasoning.
+ Ability to work in a hybrid environment (in person/remote) in a global multi-cultural team environment.
**Preferred skills and experiences**
+ Knowledge of programming languages such as Python or JavaScript for automation, tag validation, or customized analyses.
+ Experience in e-commerce environments or large-scale digital projects.
+ Experience in VTEX.
+ Experience with paid media platforms (e.g., Google Ads, Meta Ads) for attribution and performance analyses.
+ Familiarity with data governance frameworks and best practices for versioning/tracking documentation.
+ Excellent analytical skills.
+ Project management.
+ AI Knowledge will be a plus.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers ( . Additional information about the company can be found on Facebook ( , Twitter ( , LinkedIn ( , Instagram ( and YouTube ( .
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
Digital Marketing Manager
Hoy
Trabajo visto
Descripción Del Trabajo
Acerca de la Empresa: Empresa Líder en el sector farmacéutico.
Acerca del Rol: Responsable de desarrollar, ejecutar y optimizar estrategias digitales orientadas a posicionar productos farmacéuticos, servicios y la imagen corporativa en canales digitales, asegurando el cumplimiento de normativas regulatorias (COFEPRIS). Rol es clave para generar una conexión efectiva con profesionales de la salud, pacientes y otros stakeholders, a través de campañas digitales éticas, informativas y orientadas a resultados.
Responsabilidades:
- Diseño y ejecución de estrategias digitales multicanal.
- Gestión de campañas online dirigidas a profesionales de la salud & pacientes en plataformas digitales pagadas & orgánicas.
- Administración de sitios web corporativos o de productos.
- Monitorear KPIs y analizar métricas digitales para proponer mejoras y optimizaciones (ROI, conversiones, tasa de apertura, engagement).
- Colaborar y coordinar agencias externas y equipos internos para alineación de estrategias digitales.
- Desarrollar y coordinar iniciativa de medición y automatización de marketing que incluyan segmentación de audiencia, journeys, etc.
- Asegurar la implementación de planeación de contenidos médico-educativos en colaboración con Marketing & área Médica.
- Monitorear tendencias de marketing digital en salud para proponer iniciativas de tácticas y nuevas estrategias en plataformas de Educación Médica Continua.
Calificaciones:
- Escolaridad: Licenciatura en Mercadotecnia, Comunicación, Publicidad o Administración.
- Deseable: Estudios en Marketing digital (Diplomado, Maestría), Marketing farmacéutico.
Habilidades Requeridas:
- Experiencias (Años/Áreas): 2-3 años en ramo farmacéutico. Deseable: Experiencia en B2B y B2C dirigidas a profesionales de la salud & Pacientes.
- Conocimientos Específicos: Excel avanzado, Manejo de plataformas de gestión digital (Google Ads, Meta Ads, etc), Conocimiento en Google Analytics 4, de SEO / SEM y herramientas de automatización.
Habilidades Preferidas:
- Resiliencia a manejo de cargas de trabajo.
- Planeación estratégica & gestión de proyectos y cumplimiento de deadlines.
- Capacidad de trabajo en equipo multidisciplinario (ventas, marketing, medical, AR).