34 Ofertas de Branded Content Editor / Copywriter en Monterrey
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Analyst, Digital Marketing
Publicado hace 2 días
Trabajo visto
Descripción Del Trabajo
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
**The team you will be a part of**
The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.
**This role in summary**
Whirlpool Corp is searching for a passionate Digital Marketing Analyst as part of our Regional team.
Professional with experience in BI, Analytics, CRM.
Will be responsible for implementing data collection structures, ensuring data integrity, conducting advanced analyses, and delivering insights that support strategic decisions in digital channels.
**Your responsibilities will include**
**Data Modeling and Light Engineering**
Structure and maintain raw and refined databases in BigQuery for analysis
Create simple pipelines with SQL for transformation and normalization of digital data
Create data segments
**Creation of Dashboards**
Develop reports in Looker Studio, Power BI, or similar, with a focus on self-service
Implement alerts or automations for anomaly monitoring
**Digital Performance Analysis and Monitoring**
Monitor key metrics
**Implementation and Tracking**
Plan and execute event tracking via Google Tag Manager
**Minimum requirements**
+ Fluent in English (written and spoken).
+ Knowledge of SQL and practical experience with BigQuery, especially with the GA4 export schema.
+ Experience in data modeling.
+ Experience with Google Analytics 4 and Google Tag Manager.
+ Experience implementing and maintaining tracking solutions across various digital properties.
+ Familiarity with A/B testing, segmentations, variations, and best practices for causal analysis.
+ Good communication with technical and non-technical teams.
+ Analytical curiosity and structured reasoning.
+ Ability to work in a hybrid environment (in person/remote) in a global multi-cultural team environment.
**Preferred skills and experiences**
+ Knowledge of programming languages such as Python or JavaScript for automation, tag validation, or customized analyses.
+ Experience in e-commerce environments or large-scale digital projects.
+ Experience in VTEX.
+ Experience with paid media platforms (e.g., Google Ads, Meta Ads) for attribution and performance analyses.
+ Familiarity with data governance frameworks and best practices for versioning/tracking documentation.
+ Excellent analytical skills.
+ Project management.
+ AI Knowledge will be a plus.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers ( . Additional information about the company can be found on Facebook ( , Twitter ( , LinkedIn ( , Instagram ( and YouTube ( .
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
Digital Marketing Specialist
Hoy
Trabajo visto
Descripción Del Trabajo
Join our client's team in Monterrey, Nuevo León, and make an impact as a key member specializing in digital marketing strategy and execution. We are seeking passionate, adaptable professionals with in-depth knowledge of digital marketing channels who will support the growth and visibility of our brand.
Expertise in Google Ads Management for Lead Generation
Drive the success of our digital campaigns through expert handling of Google Ads. Plan, set up, and optimize pay-per-click campaigns, monitor budgets, analyze data, and provide actionable insights to maximize ROI on all paid marketing efforts.
Social Media Management and Content Creation
Develop and execute brand-building social media strategies across platforms including Facebook, Instagram, LinkedIn, and others. Your tasks include content planning, creative asset coordination, publishing schedules, community management, and analytics reporting to enhance audience engagement and expand our online presence.
Key Responsibilities for a Marketing Specialist in Monterrey
- Develop, implement, and optimize Google Ads campaigns tailored to our business goals.
- Plan and manage organic and paid social media content calendars for various digital channels.
- Monitor campaign performance and provide clear, data-driven reports and recommendations.
- Collaborate on creative strategies to support digital marketing goals and brand messaging.
- Stay up to date with trends and best practices in digital marketing and social advertising.
Qualifications and Skills Required
- English proficiency at B1 level or higher (written and spoken).
- Proven experience managing Google Ads campaigns and social media channels.
- Ability to create engaging, on-brand content and analyze marketing performance.
- Excellent organizational, analytical, and communication skills.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred.
This is a full-time, on-site position based in Monterrey, Nuevo León. We foster an inclusive, collaborative, and performance-driven environment. If you are passionate about digital marketing trends, thrive in dynamic settings, and are committed to professional growth and results, we invite you to apply and be part of our success story.
Digital Marketing Specialist
Hoy
Trabajo visto
Descripción Del Trabajo
Join our client's team in Monterrey, Nuevo León, and make an impact as a key member specializing in digital marketing strategy and execution. We are seeking passionate, adaptable professionals with in-depth knowledge of digital marketing channels who will support the growth and visibility of our brand.
Expertise in Google Ads Management for Lead Generation
Drive the success of our digital campaigns through expert handling of Google Ads. Plan, set up, and optimize pay-per-click campaigns, monitor budgets, analyze data, and provide actionable insights to maximize ROI on all paid marketing efforts.
Social Media Management and Content Creation
Develop and execute brand-building social media strategies across platforms including Facebook, Instagram, LinkedIn, and others. Your tasks include content planning, creative asset coordination, publishing schedules, community management, and analytics reporting to enhance audience engagement and expand our online presence.
Key Responsibilities for a Marketing Specialist in Monterrey
- Develop, implement, and optimize Google Ads campaigns tailored to our business goals.
- Plan and manage organic and paid social media content calendars for various digital channels.
- Monitor campaign performance and provide clear, data-driven reports and recommendations.
- Collaborate on creative strategies to support digital marketing goals and brand messaging.
- Stay up to date with trends and best practices in digital marketing and social advertising.
Qualifications and Skills Required
- English proficiency at B1 level or higher (written and spoken).
- Proven experience managing Google Ads campaigns and social media channels.
- Ability to create engaging, on-brand content and analyze marketing performance.
- Excellent organizational, analytical, and communication skills.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred.
This is a full-time, on-site position based in Monterrey, Nuevo León. We foster an inclusive, collaborative, and performance-driven environment. If you are passionate about digital marketing trends, thrive in dynamic settings, and are committed to professional growth and results, we invite you to apply and be part of our success story.
Digital Marketing Manager
Hoy
Trabajo visto
Descripción Del Trabajo
We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
**Digital Marketing Manager Responsibilities**:
- Developing and monitoring campaign budgets.
- Planning and managing our social media platforms.
- Preparing accurate reports on our marketing campaign’s overall performance.
- Coordinating with advertising and media experts to improve marketing results.
- Identifying the latest trends and technologies affecting our industry.
- Evaluating important metrics that affect our website traffic, service quotas, and target audience.
- Working with your team to brainstorm new and innovative growth strategies.
- Overseeing and managing all contests, giveaways, and other digital projects.
**Digital Marketing Manager Requirements**:
- Bachelor’s degree in marketing or relevant field.
- A minimum of 5 years of experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
Digital Marketing Specialist
Hoy
Trabajo visto
Descripción Del Trabajo
- **Conocimiento solido y comprobable en Google Ads y Google Analytics (Tener experiência creando, ejecutand o y monitoreando campañas)**:
- Cargar/actualizar documentos en el sitio web y potencialmente en la aplicación de sincronización de ventas.
- Brindar soporte administrativo y analizar las campañas de publicidad digital de Google y LinkedIn.
- Colaborar con equipos multifuncionales, incluidos ventas, productos y creativos, para desarrollar y ejecutar campañas de marketing integradas.
- Realizar estudios de mercado para identificar tendencias, ideas y oportunidades de crecimiento en el espacio del marketing digital.
- Aprender y ejecutar campañas de correo electrónico de Dynamics 365 y analizar los resultados de dichas campañas.
- Apoyar según sea necesario en la creación de gráficos para redes sociales usando Photoshop/Illustrator/InDesign/etc. para BII y LATAM, utilizando plantillas prefabricadas y creando nuevas plantillas.
- Brindar soporte de administración de marketing general para varios proyectos, como Chatbots, herramientas de aplicación, bibliotecas de imágenes, sistemas PIM y otros proyectos futuros.
- Apoyar en CMS como Wordpress y Perfion ayudando a actualizar o cargar los datos necesarios en Perfion para todos los sitios web futuros conectados desde WordPress.
- Desarrollar habilidades para dar soporte a las herramientas Power Apps y Power Automate dentro del equipo de marketing.
- Apoyar las estrategias de marketing de contenido para atraer audiencias objetivo a través de varios canales, incluidos el correo electrónico, las redes sociales y el sitio web.
- Mantenerse actualizado con las últimas tendencias, herramientas y mejores prácticas de marketing digital y comparta conocimientos con el equipo de marketing.
- **Dominio del idioma ingles (Parte de la 1er entrevista y 2da entrevista son en ingles)**
**Aplicar unicamente si cumples con el perfil, tu experiência debera de ser demostrada en la entrevista.
**Interesados compartir curriculum y portafolio
Tipo de puesto: Tiempo completo, Indefinido
Salario: $30,000.00 - $35,000.00 al mes
Horario:
- Lunes a viernes
- Turno de 8 horas
- Turno matutino
Prestaciones:
- Estacionamiento gratuito
- Seguro de gastos médicos
- Seguro de gastos médicos mayores
- Trabajo desde casa
- Vacaciones adicionales o permisos con goce de sueldo
- Vales de despensa
Tipos de compensaciones:
- Bono de productividad
Lugar de trabajo: Hybrid remote en 64018, Monterrey, N. L.
Senior Analyst, Digital Marketing Martech
Publicado hace 11 días
Trabajo visto
Descripción Del Trabajo
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
**The team you will be a part of**
The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.
**This role in summary**
Mexico city
**Whirlpool Corp is searching for a passionate Digital Marketing Senior Analyst as part of our Regional team.**
**Professional with experience in Martech, SEO, CRM, Analytics, Customer Journeys.**
**Works with different Business Units implementing new innovations and capabilities for the improvement & development of the Direct to Consumer Channels.**
**Your responsibilities will include**
**Support the region in the implementation of new technologies for local markets.**
**Analyze the digital marketing ecosystem and identify opportunities.**
**Share best practices and trends.**
**Create and handle reports and dashboards.**
**Document processes.**
**Implement Benchmarks**
**Collaborate with IT, CX, MKT, Analytics.**
**Minimum requirements**
**Bachelor's degree in marketing or similar, or equivalent experience.**
**Minimum 3 years previous experience in a digital marketing role or as digital marketing consultant.**
**Experience implementing digital marketing platforms.**
**Google Analytics knowledge.**
**Understanding of HTML and related technologies/concepts.**
**Excellent written and verbal communication.**
**Fluent in English (written and spoken).**
**Ability to work in a hybrid environment (in person/remote) in a global multi-cultural team environment.**
**Preferred skills and experiences**
**Excellent analytical consultant skills.**
**Project management.**
**Attention to detail and the ability to effectively multi-task in a deadline driven environment.**
**Agile, solutions-based approach and mindset.**
**AI knowledge will be a plus.**
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers ( . Additional information about the company can be found on Facebook ( , Twitter ( , LinkedIn ( , Instagram ( and YouTube ( .
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
Marketing Digital
Hoy
Trabajo visto
Descripción Del Trabajo
- Planifique y ejecute todo el marketing digital, incluido SEO / SEM, base de datos de marketing, correo electrónico, redes sociales y campañas de publicidad gráfica.
- Diseñar, construir y mantener nuestra presencia en las redes sociales
- Utilice una sólida capacidad analítica para evaluar la experiência del cliente de un extremo a otro a través de múltiples canales y puntos de contacto con el cliente.
- Aportar estrategias de crecimiento nuevas y creativas
Tipo de puesto: Tiempo completo, Por tiempo indeterminado
Salario: $13,000.00 - $14,500.00 al mes
Beneficios:
- Caja de ahorro
- Vales de despensa
Horario:
- Turno de 8 horas
Pago complementario:
- Bono de asistencia
- Bono de puntualidad
Experiência:
- Marketing digital: 1 año (Deseable)
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Marketing Digital
Hoy
Trabajo visto
Descripción Del Trabajo
Actividades: Desarrollo de contenido para redes sociales, diseño de post, desarrollo de campañas en Google Ads, Facebook Ads, Tiktok, Instagram, edición de video, manejo de cámara profesional, reportes en base a métricas e indicativos, entre otras.
Escolaridad: Egresado o recién egresado de la Licenciatura en Marketing o carreras afines.
Manejo de Software, ilustrador, photoshop, premier, after effects.
Experiência en funciones de: Word Press intermedio, Adobe Intermedio, Excel intermedio.
Tipo de puesto: Tiempo completo, Por tiempo indeterminado
Salario: A partir de $15,000.00 al mes
Horario:
- Diurno
- Incluye fines de semana
- Turno de 8 horas
Prestaciones:
- Aumentos salariales
- Caja de ahorro
- Estacionamiento de la empresa
- Estacionamiento gratuito
- Opción a contrato indefinido
- Seguro de vida
- Teléfono de la empresa
- Vales de despensa
Marketing Digital
Hoy
Trabajo visto
Descripción Del Trabajo
**Escolaridad mínima**:Titulación licenciatura en Marketing Digital o afines.
**ALGUNAS FUNCIONES**:
- Estudiar las condiciones del mercado para evaluar las ventas potenciales y con ello crear estrategias de mercadotecnia para un producto o servicio. Formulación de estrategias para crear una conexión digital duradera con los consumidores
- Planificar y monitorizar la presencia continua de la empresa en las redes sociales (Twitter, Facebook, etc.)
- Lanzar anuncios online optimizados a través de Google Adwords, Facebook, etc. para aumentar el reconocimiento de la empresa y la marca
- Medir el rendimiento de las actividades de marketing digital mediante el uso de distintas herramientas de analíticas web (Google Analytics, WebTrends, etc.)
**Requisitos**:
Experiência deseable : 2 años mínimo de experiência.
- Experiência en herramientas del marketing.
- Conocimiento en técnicas de diseño.
- Habilidades creativas.
- Atención a los detalles y el orden.
- Aptitudes de trabajo en equipo.
**OFRECEMOS**
**Sueldo**:Desde $8,000 a $0,000 (dependiendo del perfil)
Prestaciones de ley
Contrato directo con la empresa
De Lunes a Viernes 9am
- 6 pm
Sabados: Home Oficce 9 am
- 6 pm
1 hora de comida
Tipo de puesto: Tiempo completo
Salario: 8,000.00 - 10,000.00 al mes
Horario:
- Turno de 8 horas
Tipos de compensaciones:
- Bono de asistencia
- Bono de productividad
- Bono de puntualidad
Lugar de trabajo: In person
Marketing Digital
Hoy
Trabajo visto
Descripción Del Trabajo
Tipo de puesto: Tiempo completo
Salario: $2,700.00 - $2,850.00 a la semana
Horario:
- Turno de 10 horas
Prestaciones:
- Aumentos salariales
- Descuento de empleados
Tipos de compensaciones:
- Bono de asistencia
- Bono de puntualidad
Puede trasladarse/mudarse:
- Monterrey, N. L.: Trasladarse al trabajo sin problemas o planear mudarse antes de comenzar a trabajar (Deseable)
Educación:
- Licenciatura terminada (Deseable)
Experiência:
- 5 años: 2 años (Obligatorio)
Lugar de trabajo: Empleo presencial