775 Ofertas de Marketing Automation en Mexico
Marketing Automation Specialist – HubSpot
Hoy
Trabajo visto
Descripción Del Trabajo
THIS ROLE REQUIRES A PHYSICAL LOCATION IN LATAM, IF YOU ARE NOT FROM LATAM, PLEASE DO NOT APPLY
Part-Time Marketing Automation Specialist – HubSpot (Remote – Latam)
Location: Remote – Based in the Americas (preferably based in Argentina, Colombia, or Mexico)
Job Type: Part-Time (Flexible Hours)
Industry: Marketing Automation
Experience Level: Intermediate to Senior
We're seeking a Marketing Automation Specialist to join our dynamic Marketing Automation team, which offers a remote contract position with flexible hours, ideal for someone looking to balance multiple projects or commitments while working with a collaborative and innovative team. You'll play a crucial role in creating HubSpot marketing programs and campaigns from conception to success. Your mission is to drive these programs and campaigns towards measurable success, leveraging your automation skills and creative problem-solving to enhance processes and campaign performance, always thinking and trying to accomplish an exceptional service we can offer to our clients.
What You'll Do:
Work with HubSpot:
- Work with different clients to optimize, organize, and complete all the tasks needed on either platform.
- Create the best environment within the instances of both platforms so that the Lead Acquisition, Scoring, and Lead Nurturing processes are the best possible.
- Develop and oversee email strategies for acquiring new customers and retaining existing ones.
- Engage in data management activities to ensure high-quality and actionable data.
- Analyze and optimize campaign performance for better conversion rates, ROI, and messaging.
- Address and resolve any issues in lead routing or campaign execution.
Who You Are:
- 3+ years of experience as a power user of Hubspot.
- You are able to speak fluidly in English in a business environment.
- You can demonstrate success in executing marketing campaigns with expertise using HubSpot, including database management, Smart List development, setup, testing, launching, and scoring campaigns and programs, as well as reporting on campaign analytics.
- You can connect HubSpot to different apps or platforms.
- You have a track record of success with marketing activities, managing lead databases, reporting, creating lists, building landing pages, configuring nurture tracks, and promoting events.
- You are passionate about learning and growing within the marketing operations function.
- You are self-motivated with the ability to work with minimal supervision.
- You are an excellent communicator - we talk to our clients daily, and excellent communication skills are essential to this role.
- You understand the pace, expectations, and communication style of the North America market.
Why Join Us?
Join us to make a significant impact in a role that promises not just challenges but also flexibility and growth. We're looking for someone eager to push boundaries, innovate, and grow with us. If you're ambitious and ready to contribute to our success, we want to hear from you.
Benefits:
- Fully remote and flexible working hours
- Opportunity to work with global brands and innovative projects
- Supportive, collaborative, and forward-thinking team environment
- Competitive hourly rate based on experience
Company Overview
SR Professional Marketing is a Marketing Automation Agency based in Washington, Columbia, United States, with clients worldwide, focusing on solving all the issues and blockers related to Marketo, HubSpot, Pardot, and SFDC that companies need to resolve every day.
Hubspot Marketing Automation Specialist
Ayer
Trabajo visto
Descripción Del Trabajo
Greenday Finance has been a leader in providing solar solutions for commercial clients in the US since 2016. With over 900 successful transactions, we help businesses save millions on electricity bills. We also offer financial assistance for EPC and Solar Developers, ensuring a fast and easy process with a high approval rate. Our services include insurance, repair, and maintenance, with no dealer fees or liens on the property. Join us in promoting sustainability and reducing carbon footprints through our streamlined Commercial Power Purchase Agreements.
**Role Description**
This is a full-time on-site role for a HubSpot Marketing Automation Specialist, located in Mexico City, Mexico. The specialist will be responsible for managing marketing automation activities, analyzing marketing data, generating leads, and coordinating marketing campaigns. The role includes setting up and optimizing HubSpot workflows, tracking web analytics, and reporting on marketing performance. The specialist will also collaborate with the marketing team to develop strategies that drive company growth.
**Qualifications**
- Proficiency in Marketing Automation and Lead Generation skills
- Strong background in Marketing Analytics and Web Analytics
- Experience in developing and executing marketing strategies
- Excellent analytical and problem-solving skills
- Ability to work on-site and collaborate with team members effectively
- Experience with HubSpot or similar marketing automation tools
- Bachelor's degree in Marketing, Business, or related field
**Job Types**: Full-time, Permanent
Pay: $17,236.15 - $28,423.78 per month
**Experience**:
- HUBSPOT MARKETING HUB: 5 years (required)
**Language**:
- ENGLISH SPOKEN AND WRITEN (required)
**Location**:
- Ciudad de México (required)
Work Location: In person
Marketing Automation Specialist – HubSpot (Remote – Latam)
Publicado hace 19 días
Trabajo visto
Descripción Del Trabajo
THIS ROLE REQUIRES A PHYSICAL LOCATION IN LATAM, IF YOU ARE NOT FROM LATAM, PLEASE DO NOT APPLY!
Part-Time Marketing Automation Specialist – HubSpot (Remote – Latam)
Location: Remote – Based in the Americas (preferably based in Argentina, Colombia, or Mexico)
Job Type: Part-Time (Flexible Hours)
Industry: Marketing Automation
Experience Level: Intermediate to Senior
We're seeking a Marketing Automation Specialist to join our dynamic Marketing Automation team, which offers a remote contract position with flexible hours, ideal for someone looking to balance multiple projects or commitments while working with a collaborative and innovative team. You'll play a crucial role in creating HubSpot marketing programs and campaigns from conception to success. Your mission is to drive these programs and campaigns towards measurable success, leveraging your automation skills and creative problem-solving to enhance processes and campaign performance, always thinking and trying to accomplish an exceptional service we can offer to our clients.
What You'll Do:
Work with HubSpot:
- Work with different clients to optimize, organize, and complete all the tasks needed on either platform.
- Create the best environment within the instances of both platforms so that the Lead Acquisition, Scoring, and Lead Nurturing processes are the best possible.
- Develop and oversee email strategies for acquiring new customers and retaining existing ones.
- Engage in data management activities to ensure high-quality and actionable data.
- Analyze and optimize campaign performance for better conversion rates, ROI, and messaging.
- Address and resolve any issues in lead routing or campaign execution.
Who You Are:
- 3+ years of experience as a power user of Hubspot.
- You are able to speak fluidly in English in a business environment.
- You can demonstrate success in executing marketing campaigns with expertise using HubSpot, including database management, Smart List development, setup, testing, launching, and scoring campaigns and programs, as well as reporting on campaign analytics.
- You can connect HubSpot to different apps or platforms.
- You have a track record of success with marketing activities, managing lead databases, reporting, creating lists, building landing pages, configuring nurture tracks, and promoting events.
- You are passionate about learning and growing within the marketing operations function.
- You are self-motivated with the ability to work with minimal supervision.
- You are an excellent communicator - we talk to our clients daily, and excellent communication skills are essential to this role.
- You understand the pace, expectations, and communication style of the North America market.
Why Join Us?
Join us to make a significant impact in a role that promises not just challenges but also flexibility and growth. We're looking for someone eager to push boundaries, innovate, and grow with us. If you're ambitious and ready to contribute to our success, we want to hear from you.
Benefits:
- Fully remote and flexible working hours
- Opportunity to work with global brands and innovative projects
- Supportive, collaborative, and forward-thinking team environment
- Competitive hourly rate based on experience
Company Overview
SR Professional Marketing is a Marketing Automation Agency based in Washington, Columbia, United States, with clients worldwide, focusing on solving all the issues and blockers related to Marketo, HubSpot, Pardot, and SFDC that companies need to resolve every day.
Marketing Automation Specialist – HubSpot (Remote – Latam)
Publicado hace 5 días
Trabajo visto
Descripción Del Trabajo
THIS ROLE REQUIRES A PHYSICAL LOCATION IN LATAM, IF YOU ARE NOT FROM LATAM, PLEASE DO NOT APPLY!
Part-Time Marketing Automation Specialist – HubSpot (Remote – Latam)
Location: Remote – Based in the Americas (preferably based in Argentina, Colombia, or Mexico)
Job Type: Part-Time (Flexible Hours)
Industry: Marketing Automation
Experience Level: Intermediate to Senior
We're seeking a Marketing Automation Specialist to join our dynamic Marketing Automation team, which offers a remote contract position with flexible hours, ideal for someone looking to balance multiple projects or commitments while working with a collaborative and innovative team. You'll play a crucial role in creating HubSpot marketing programs and campaigns from conception to success. Your mission is to drive these programs and campaigns towards measurable success, leveraging your automation skills and creative problem-solving to enhance processes and campaign performance, always thinking and trying to accomplish an exceptional service we can offer to our clients.
What You'll Do:
Work with HubSpot:
- Work with different clients to optimize, organize, and complete all the tasks needed on either platform.
- Create the best environment within the instances of both platforms so that the Lead Acquisition, Scoring, and Lead Nurturing processes are the best possible.
- Develop and oversee email strategies for acquiring new customers and retaining existing ones.
- Engage in data management activities to ensure high-quality and actionable data.
- Analyze and optimize campaign performance for better conversion rates, ROI, and messaging.
- Address and resolve any issues in lead routing or campaign execution.
Who You Are:
- 3+ years of experience as a power user of Hubspot.
- You are able to speak fluidly in English in a business environment.
- You can demonstrate success in executing marketing campaigns with expertise using HubSpot, including database management, Smart List development, setup, testing, launching, and scoring campaigns and programs, as well as reporting on campaign analytics.
- You can connect HubSpot to different apps or platforms.
- You have a track record of success with marketing activities, managing lead databases, reporting, creating lists, building landing pages, configuring nurture tracks, and promoting events.
- You are passionate about learning and growing within the marketing operations function.
- You are self-motivated with the ability to work with minimal supervision.
- You are an excellent communicator - we talk to our clients daily, and excellent communication skills are essential to this role.
- You understand the pace, expectations, and communication style of the North America market.
Why Join Us?
Join us to make a significant impact in a role that promises not just challenges but also flexibility and growth. We're looking for someone eager to push boundaries, innovate, and grow with us. If you're ambitious and ready to contribute to our success, we want to hear from you.
Benefits:
- Fully remote and flexible working hours
- Opportunity to work with global brands and innovative projects
- Supportive, collaborative, and forward-thinking team environment
- Competitive hourly rate based on experience
Company Overview
SR Professional Marketing is a Marketing Automation Agency based in Washington, Columbia, United States, with clients worldwide, focusing on solving all the issues and blockers related to Marketo, HubSpot, Pardot, and SFDC that companies need to resolve every day.
Marketing Automation Specialist - HubSpot (Remote - Latam)
Hoy
Trabajo visto
Descripción Del Trabajo
THIS ROLE REQUIRES A PHYSICAL LOCATION IN LATAM, IF YOU ARE NOT FROM LATAM, PLEASE DO NOT APPLY!
Part-Time Marketing Automation Specialist – HubSpot (Remote – Latam)
Location: Remote – Based in the Americas (preferably based in Argentina, Colombia, or Mexico)
Job Type: Part-Time (Flexible Hours)
Industry: Marketing Automation
Experience Level: Intermediate to Senior
We're seeking a Marketing Automation Specialist to join our dynamic Marketing Automation team, which offers a remote contract position with flexible hours, ideal for someone looking to balance multiple projects or commitments while working with a collaborative and innovative team. You'll play a crucial role in creating HubSpot marketing programs and campaigns from conception to success. Your mission is to drive these programs and campaigns towards measurable success, leveraging your automation skills and creative problem-solving to enhance processes and campaign performance, always thinking and trying to accomplish an exceptional service we can offer to our clients.
What You'll Do:
Work with HubSpot:
- Work with different clients to optimize, organize, and complete all the tasks needed on either platform.
- Create the best environment within the instances of both platforms so that the Lead Acquisition, Scoring, and Lead Nurturing processes are the best possible.
- Develop and oversee email strategies for acquiring new customers and retaining existing ones.
- Engage in data management activities to ensure high-quality and actionable data.
- Analyze and optimize campaign performance for better conversion rates, ROI, and messaging.
- Address and resolve any issues in lead routing or campaign execution.
Who You Are:
- 3+ years of experience as a power user of Hubspot.
- You are able to speak fluidly in English in a business environment.
- You can demonstrate success in executing marketing campaigns with expertise using HubSpot, including database management, Smart List development, setup, testing, launching, and scoring campaigns and programs, as well as reporting on campaign analytics.
- You can connect HubSpot to different apps or platforms.
- You have a track record of success with marketing activities, managing lead databases, reporting, creating lists, building landing pages, configuring nurture tracks, and promoting events.
- You are passionate about learning and growing within the marketing operations function.
- You are self-motivated with the ability to work with minimal supervision.
- You are an excellent communicator - we talk to our clients daily, and excellent communication skills are essential to this role.
- You understand the pace, expectations, and communication style of the North America market.
Why Join Us?
Join us to make a significant impact in a role that promises not just challenges but also flexibility and growth. We're looking for someone eager to push boundaries, innovate, and grow with us. If you're ambitious and ready to contribute to our success, we want to hear from you.
Benefits:
- Fully remote and flexible working hours
- Opportunity to work with global brands and innovative projects
- Supportive, collaborative, and forward-thinking team environment
- Competitive hourly rate based on experience
Company Overview
SR Professional Marketing is a Marketing Automation Agency based in Washington, Columbia, United States, with clients worldwide, focusing on solving all the issues and blockers related to Marketo, HubSpot, Pardot, and SFDC that companies need to resolve every day.
Especialista en Marketing Automation
Ayer
Trabajo visto
Descripción Del Trabajo
Únete a nuestro cliente, una firma con mentalidad emprendedora, comprometida con transformar el sector salud mediante la democratización del acceso a tecnología médica de vanguardia. Desde sus inicios, ha construido una propuesta sólida basada en la convicción de que los médicos merecen contar con las mejores herramientas para mejorar la vida de sus pacientes. Esta organización se posiciona como un socio estratégico clave para los profesionales de la salud, brindando soluciones integrales que combinan tecnología, conocimiento y acompañamiento experto.
En este entorno dinámico, nuestro cliente opera con los valores de innovación, excelencia operativa y desarrollo de talento. Fomenta una cultura colaborativa y desafiante, donde cada miembro del equipo asume la responsabilidad extrema de su rol, promoviendo mejoras continuas que impactan directamente en la experiência del cliente. La innovación no es solo una meta, sino parte del ADN organizacional: aquí se rompen paradigmas y se impulsa constantemente el crecimiento, tanto de la compañía como de sus colaboradores.
La organización se encuentra en una etapa de escalamiento, con ambiciosos planes de expansión en nuevas especialidades médicas y un enfoque decidido hacia la mejora continua. Con procesos comerciales y de marketing robustos, una plataforma tecnológica sólida y una filosofía centrada en el cliente, nuestro cliente es el lugar ideal para quienes desean formar parte de un equipo de alto rendimiento, ágil y con propósito. Si te apasiona el impacto social, la tecnología y el desarrollo personal, aquí encontrarás la oportunidad perfecta para dejar tu huella.
Actualmente nos encontramos buscando un** Especialista en Marketing Automation**:
**Responsabilidades**:
- Configurar y gestionar herramientas de automatización de marketing como HubSpot, Marketo o similares.
- Implementar flujos de trabajo automatizados para campañas, segmentación de audiencias y lead scoring.
- Analizar datos y generar reportes de rendimiento de las campañas para identificar áreas de mejora.
- Colaborar con el equipo creativo y técnico para garantizar una implementación exitosa de las estrategias de marketing.
- Innovar y optimizar procesos para mejorar la eficiencia en los flujos de trabajo.
- Implementación de herramientas de automatización.
- Diseño de flujos de trabajo automatizados.
- Optimización de campañas digitales.
- Personalización de contenidos.
**Requisitos**:
- Licenciatura en Mercadotecnia, Administración de Empresas o Marketing.
- ** 2 a 3 años de experiência en Dominio de herramientas de automatización de marketing (HubSpot).**:
- Conocimientos de Customer Relationship Management (**CRM**) y análisis de datos.
- Manejo de **Base de Datos** (BBDD) y **segmentación**.
- Diseño de campañas en **Redes Sociales** (RRSS) y optimización.
- Certificaciones en plataformas de automatización como **HubSpot**, **Marketo** o **Active Campaign**.
**Deseable**:
- Conocimiento de metodologías ágiles.
- Experiência en **productos tecnológicos del sector salud**.
**Idiomas**:
- Español Avanzado / Nativo.
**Notas**:
- Posición hibrida.
Si cumples con estos requisitos y estás en busca de nuevos desafíos, **inicia tu solicitud en nuestro sitio web** para unirte a un empleador galardonado. Explora todas nuestras vacantes en la **página de carreras** de Sequoia: *
**Nível de educación deseada**:
Superior - titulado
**Nível de experiência deseada**:
Nível Experto
**Función departamental**:
Tecnología / Internet
**Industria**:
Desarrollo de Software / Programación
**Habilidades**:
- Marketing
- Redes Sociales
- SEO
- SEM
- Hubspot
Growth Optimization Lead (CRO & Marketing Automation)
Publicado hace 21 días
Trabajo visto
Descripción Del Trabajo
About Bravo:
Bravo is a fintech company with 15 years of experience helping people in Latin America and Europe improve their financial health. With operations in 6 countries and a strong acquisition engine, we are committed to innovation, scale, and impact. We’re now looking for someone to take conversion and lead nurturing to the next level.
Role Overview:
We’re looking for a strategic and analytical Growth Optimization Lead who can drive impact across two critical areas: Conversion Rate Optimization (CRO) and Marketing Automation. You’ll be responsible for improving lead-to-client conversion by optimizing our web funnel and boosting our automation flows to move leads down the funnel efficiently. You won’t be alone—you’ll lead through collaboration with two highly capable teammates:
Aldo, our technical CRO implementer (web development, tracking, events)
Marcos, who leads marketing automation across all countries
This is not a design or UI role. You won’t manage designers or be responsible for visual assets. This is a data-informed, performance-driven, execution-focused role.
Key Responsibilities:
Own and lead the CRO roadmap: prioritize tests and improvements to landing pages and forms
Work closely with Aldo to implement A/B tests, tracking, and performance enhancements
Collaborate with product and engineering to unlock improvements (site speed, UX bugs, event tracking)
Identify and launch marketing automation opportunities (lead scoring, nurturing, email journeys, WhatsApp flows)
Coordinate with Marcos to improve lead conversion through automation, especially in Mexico and potentially Colombia
Track performance KPIs: conversion rate, open rate, click-through rate, cost per qualified lead
Bring an experimental mindset—run and learn from data-driven experiments
Act as a bridge between marketing, tech, and product to keep growth priorities aligned
What We're Looking For:
3–6 years of experience in digital growth, CRO, marketing automation, or product growth
Strong understanding of landing page best practices, tracking, and A/B testing tools (GA4, GTM, Hotjar, Optimize, etc.)
Experience working with email/CRM tools like Iterable, Braze, HubSpot, or similar
Analytical mindset with ability to extract actionable insights from performance data
Excellent project management and prioritization skills
Ability to work cross-functionally with developers, marketers, and product teams
Bonus: Experience in fintech, financial services, or lead generation companies
Bonus: SQL or light technical background (not required but valued)
What We Offer:
The opportunity to lead high-impact projects across key growth levers
A collaborative, high-performance culture that values ownership and experimentation
Career path growth opportunities
Competitive salary and benefits
Hybrid work environment (some on-site presence in Mexico City required)
Sé el primero en saberlo
Acerca de lo último Marketing automation Empleos en Mexico !
Growth Optimization Lead (CRO & Marketing Automation)
Hoy
Trabajo visto
Descripción Del Trabajo
About Bravo:
Bravo is a fintech company with 15 years of experience helping people in Latin America and Europe improve their financial health. With operations in 6 countries and a strong acquisition engine, we are committed to innovation, scale, and impact. We’re now looking for someone to take conversion and lead nurturing to the next level.
Role Overview:
We’re looking for a strategic and analytical Growth Optimization Lead who can drive impact across two critical areas: Conversion Rate Optimization (CRO) and Marketing Automation. You’ll be responsible for improving lead-to-client conversion by optimizing our web funnel and boosting our automation flows to move leads down the funnel efficiently. You won’t be alone—you’ll lead through collaboration with two highly capable teammates:
Aldo, our technical CRO implementer (web development, tracking, events)
Marcos, who leads marketing automation across all countries
This is not a design or UI role. You won’t manage designers or be responsible for visual assets. This is a data-informed, performance-driven, execution-focused role.
Key Responsibilities:
Own and lead the CRO roadmap: prioritize tests and improvements to landing pages and forms
Work closely with Aldo to implement A/B tests, tracking, and performance enhancements
Collaborate with product and engineering to unlock improvements (site speed, UX bugs, event tracking)
Identify and launch marketing automation opportunities (lead scoring, nurturing, email journeys, WhatsApp flows)
Coordinate with Marcos to improve lead conversion through automation, especially in Mexico and potentially Colombia
Track performance KPIs: conversion rate, open rate, click-through rate, cost per qualified lead
Bring an experimental mindset—run and learn from data-driven experiments
Act as a bridge between marketing, tech, and product to keep growth priorities aligned
What We're Looking For:
3–6 years of experience in digital growth, CRO, marketing automation, or product growth
Strong understanding of landing page best practices, tracking, and A/B testing tools (GA4, GTM, Hotjar, Optimize, etc.)
Experience working with email/CRM tools like Iterable, Braze, HubSpot, or similar
Analytical mindset with ability to extract actionable insights from performance data
Excellent project management and prioritization skills
Ability to work cross-functionally with developers, marketers, and product teams
Bonus: Experience in fintech, financial services, or lead generation companies
Bonus: SQL or light technical background (not required but valued)
What We Offer:
The opportunity to lead high-impact projects across key growth levers
A collaborative, high-performance culture that values ownership and experimentation
Career path growth opportunities
Competitive salary and benefits
Hybrid work environment (some on-site presence in Mexico City required)
Growth Optimization Lead (CRO & Marketing Automation)
Hoy
Trabajo visto
Descripción Del Trabajo
About Bravo:
Bravo is a fintech company with 15 years of experience helping people in Latin America and Europe improve their financial health. With operations in 6 countries and a strong acquisition engine, we are committed to innovation, scale, and impact. We’re now looking for someone to take conversion and lead nurturing to the next level.
Role Overview:
We’re looking for a strategic and analytical Growth Optimization Lead who can drive impact across two critical areas: Conversion Rate Optimization (CRO) and Marketing Automation. You’ll be responsible for improving lead-to-client conversion by optimizing our web funnel and boosting our automation flows to move leads down the funnel efficiently. You won’t be alone—you’ll lead through collaboration with two highly capable teammates:
Aldo, our technical CRO implementer (web development, tracking, events)
Marcos, who leads marketing automation across all countries
This is not a design or UI role. You won’t manage designers or be responsible for visual assets. This is a data-informed, performance-driven, execution-focused role.
Key Responsibilities:
Own and lead the CRO roadmap: prioritize tests and improvements to landing pages and forms
Work closely with Aldo to implement A/B tests, tracking, and performance enhancements
Collaborate with product and engineering to unlock improvements (site speed, UX bugs, event tracking)
Identify and launch marketing automation opportunities (lead scoring, nurturing, email journeys, WhatsApp flows)
Coordinate with Marcos to improve lead conversion through automation, especially in Mexico and potentially Colombia
Track performance KPIs: conversion rate, open rate, click-through rate, cost per qualified lead
Bring an experimental mindset—run and learn from data-driven experiments
Act as a bridge between marketing, tech, and product to keep growth priorities aligned
What We're Looking For:
3–6 years of experience in digital growth, CRO, marketing automation, or product growth
Strong understanding of landing page best practices, tracking, and A/B testing tools (GA4, GTM, Hotjar, Optimize, etc.)
Experience working with email/CRM tools like Iterable, Braze, HubSpot, or similar
Analytical mindset with ability to extract actionable insights from performance data
Excellent project management and prioritization skills
Ability to work cross-functionally with developers, marketers, and product teams
Bonus: Experience in fintech, financial services, or lead generation companies
Bonus: SQL or light technical background (not required but valued)
What We Offer:
The opportunity to lead high-impact projects across key growth levers
A collaborative, high-performance culture that values ownership and experimentation
Career path growth opportunities
Competitive salary and benefits
Hybrid work environment (some on-site presence in Mexico City required)
Analista Marketing Digital (Email MKT & Automation)
Publicado hace 9 días
Trabajo visto
Descripción Del Trabajo
Perfil:
- Generales:Lic.Comunicación,Lic.Comunicación y Medios Digitales,Lic.Mercadotecnia Digital o afín.
- Inglés Avanzado/Profesional
Experiencia Requerida:
- Mínimo de 3 a 5 años de experiencia comprobable en marketing digital,comunicacion digital,email marketing:con enfoque en email marketing,automatización de journeys y campañas de nurturing.
- Manejo de base de datos
- Estrategia de definición y segmentación de audiencias
- Implementación de flujos automatizados
- Análisis de métricas de desempeño de campanas
- Trazabilidad digital
Conocimientos Requeridos:
- Manejo avanzado de herramientas como:Mailchimp,Eloqua,HUbSpot,Salesforce Marketing Clout, u otras plataformas de automatización.
- Implementacion de A/B testing.
- Diseño y configuración de journeys automatizados según etapas del funnel (awareness, consideración,conversión,fidelización).
- Configuración de audiencias personalizadas: Meta Ads,Google,Ads,LinkedIn Ads,Tik Tok Ads,Paqueteria Office(Word,Excel,PowerPoint).
- Integración con plataformas de análisis como Google Analytics,Tag Manager y CRM´s.
- Generación,medición y optimización de customer Journey y buyer persona.
Competencias Requeridas:
- Orientacion a resultados
- Colaboración con equipos
- Adaptabilidad al cambio
- Innovación y mejora continua
- Gestion de campañas automatizadas
- Segmentación y curación de base de datos
- Trazabilidad digital y análisis del journey
- Interpretación de métricas de email y remarketing
- Integración de canales en journeys multicanal.