221 Ofertas de Marketing B2b en Mexico

Job Title: Marketing Content Designer

This role focuses on developing engaging content for various marketing materials, ensuring alignment with the company’s overall brand strategy.

Key Responsibilities:

• Develop Engaging Content: Create compelling social media posts, email campaigns, blogs, white papers, website content, and event collateral to drive engagement and conversion.
• Collaborate with Teams: Work closely with the marketing team, product managers, and other stakeholders to understand project requirements and ensure cohesive marketing efforts.
• Optimize Digital Assets: Apply SEO best practices to enhance visibility and ranking of digital content.
• Assist in Design: Contribute to the creation and development of marketing materials, ensuring a cohesive and visually appealing presentation that aligns with brand identity.
• Contribute to Brand Development: Maintain and evolve brand identity across all visual touchpoints to strengthen brand recognition and loyalty.
• Analyze Performance: Measure the success of creative campaigns and related strategies to inform future marketing efforts.
• Research Target Audiences: Tailor copy to resonate with target audiences and improve engagement.
• Edit and Proofread: Ensure accuracy, clarity, and consistency in all written materials.

Required Skills and Qualifications:

• Level of Formal Education: Bachelor's degree or equivalent experience.
• Area of Study: Marketing, Graphic Design, or Communications.
• Minimum Years of Experience: 3 years.
• Type of Experience: Proven experience in copywriting and design, with demonstrated ability to create engaging and persuasive content that drives engagement and conversion while maintaining brand identity.
• Technical Competencies & Information Systems: Proficient in Adobe Creative Suite, Figma, WordPress, Elementor Pro, SEM Rush, Microsoft Office Suite, and SharePoint.
• Language Skills: Fluent English required, excellent verbal and written communication skills.

Benefits:

As a member of our team, you will have opportunities to grow professionally, work collaboratively in a fast-paced environment, and contribute to the development of innovative marketing strategies.

Role’s Mission

The B2B Marketing Manager leads demand generation strategy, brand positioning, and

merchant engagement efforts. The primary objective is to attract and convert strategic

merchants, strengthen Aplazo’s reputation as a key business growth partner, and foster long-

term relationships through multi-channel marketing initiatives. This role acts as a bridge between

Sales, Partnerships, and Brand teams, ensuring a consistent and impactful merchant experience

across all touchpoints.

Key responsibilities

1. B2B Marketing Strategy
2. Design and execute the annual B2B marketing plan aligned with GMV growth and
3. acquisition goals.
4. Develop data-driven strategies to guide resource allocation, channel prioritization, and
5. messaging.
6. Create commercial enablement assets (playbooks, pitch decks, videos, one-pagers)
7. based on insights from customer journeys and segmentation.
8. Demand Generation
9. Manage end-to-end inbound and outbound marketing campaigns (whitepapers, paid
10. media, SEO, LinkedIn Ads).
11. Build and optimize lead conversion landing pages and track their performance through
12. analytics tools.
13. Use funnel metrics and attribution models to measure and improve lead quality and
14. pipeline conversion rates.
15. Merchant Relations & Activation
16. Co-create onboarding, engagement, and retention strategies with KAMs/hunters and
17. operations teams.
18. Launch merchant activation programs like JBPs.
19. Manage ongoing merchant communications (newsletters, product updates, new features).
20. Events & Partnerships
21. Curate, plan, and execute owned events (networkings, panels, product demos).
22. Coordinate participation in trade shows, industry forums, and partner events.
23. Ensure strong brand presence and materials for both in-person and digital events.
24. B2B Brand & PR
25. Build and scale B2B presence on core channels (LinkedIn, TikTok, company blog).
26. Collaborate with PR to position APLAZO as a thought leader in the BNPL ecosystem.
27. Create editorial content such as success stories, interviews, and industry insights.
28. Tools & Analytics
29. Collaborate with CRM and operations teams.
30. Analyze campaign, event, and channel performance metrics.
31. Conduct advanced segmentation and database enrichment.
32. Budget optimization
33. Support internal stakeholders to accelerate opportunities, activate accounts and support merchants management.

Requirements

Must have

- Experience: in B2B marketing, ideally in fintech, SaaS, ecommerce, or retail tech.

- Years of experience: +12 years

- Technical skills: G-Suite (or Office), CRM,

- Soft Skills: Strategic thinking, strong analytical mindset, interpersonal skills, creativity,

and storytelling ability.

- Academic background (studies or certifications): Degree in Marketing, Advertising,

Communications, Data Analytics, or related fields.

Nice to have

- Experience in performance marketing (Google Ads, Meta, LinkedIn).

- Experience with customer marketing and loyalty programs.

Languages:

- Native Spanish.

- Advanced English (required for content development and stakeholder communication).

Role’s Mission

The B2B Marketing Manager leads demand generation strategy, brand positioning, and

merchant engagement efforts. The primary objective is to attract and convert strategic

merchants, strengthen Aplazo’s reputation as a key business growth partner, and foster long-

term relationships through multi-channel marketing initiatives. This role acts as a bridge between

Sales, Partnerships, and Brand teams, ensuring a consistent and impactful merchant experience

across all touchpoints.

Key responsibilities

• B2B Marketing Strategy
• Design and execute the annual B2B marketing plan aligned with GMV growth and
• acquisition goals.
• Develop data-driven strategies to guide resource allocation, channel prioritization, and
• messaging.
• Create commercial enablement assets (playbooks, pitch decks, videos, one-pagers)
• based on insights from customer journeys and segmentation.
• Demand Generation
• Manage end-to-end inbound and outbound marketing campaigns (whitepapers, paid
• media, SEO, LinkedIn Ads).
• Build and optimize lead conversion landing pages and track their performance through
• analytics tools.
• Use funnel metrics and attribution models to measure and improve lead quality and
• pipeline conversion rates.
• Merchant Relations & Activation
• Co-create onboarding, engagement, and retention strategies with KAMs/hunters and
• operations teams.
• Launch merchant activation programs like JBPs.
• Manage ongoing merchant communications (newsletters, product updates, new features).
• Events & Partnerships
• Curate, plan, and execute owned events (networkings, panels, product demos).
• Coordinate participation in trade shows, industry forums, and partner events.
• Ensure strong brand presence and materials for both in-person and digital events.
• B2B Brand & PR
• Build and scale B2B presence on core channels (LinkedIn, TikTok, company blog).
• Collaborate with PR to position APLAZO as a thought leader in the BNPL ecosystem.
• Create editorial content such as success stories, interviews, and industry insights.
• Tools & Analytics
• Collaborate with CRM and operations teams.
• Analyze campaign, event, and channel performance metrics.
• Conduct advanced segmentation and database enrichment.
• Budget optimization
• Support internal stakeholders to accelerate opportunities, activate accounts and support merchants management.

Requirements

Must have

- Experience: in B2B marketing, ideally in fintech, SaaS, ecommerce, or retail tech.

- Years of experience: +12 years

- Technical skills: G-Suite (or Office), CRM,

- Soft Skills: Strategic thinking, strong analytical mindset, interpersonal skills, creativity,

and storytelling ability.

- Academic background (studies or certifications): Degree in Marketing, Advertising,

Communications, Data Analytics, or related fields.

Nice to have

- Experience in performance marketing (Google Ads, Meta, LinkedIn).

- Experience with customer marketing and loyalty programs.

Languages:

- Native Spanish.

- Advanced English (required for content development and stakeholder communication).