152 Ofertas de Marketing Cloud en Mexico
Salesforce Marketing Cloud Specialist
Hoy
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About Us
The Ksquare Group was established in 2014 in Dallas TX, we are an international company with a presence in different countries such as Mexico, the USA, India, and Dominican Republic currently being more than 250 Ksquarians and growing. We offer technological solutions through multidisciplinary Pods specifically designed to meet our customer's needs. Depending on the skills required by every project, the best professionals are selected to bring all their talent together to achieve mutual goals. We authentically care about the comfort, wellbeing, and career growth of all our employees making sure integrity, innovation, leadership, accountability, and collaboration continuously stand by one and each one of us. We believe and trust all our outstanding professionals and realize how special they are but what makes us even special is the family we have become through the years.
Requirements:
- Knowledge in Marketing cloud with the following verifiable modules: - Automation Studio - Email Studio - Journey Builder - Content Builder. - Mobile Studio (SMS and Push Notification) - Cloud Pages.
- Bachelor's degree in Computer Science, Marketing, Engineering, or a related field.
- 4+ years of experience in Salesforce Marketing Cloud implementation and development.
- Certifications preferred: Email Specialist, Marketing Cloud Admin, or Marketing Cloud Developer.
- Proficiency in HTML, CSS, JavaScript, AMPscript, SQL, and SSJS.
- Experience with API integrations and data management processes in Marketing Cloud.
Responsibilities:
- API integration to external systems.
- Native integrations within the Salesforce ecosystem.
- Customer requirements analysis.
- Campaign design in different industries, with proven experience.
- Risk management.
- Good communication with the client and internal team.
Nice to have:
- Data Cloud and Personalization
The Ksquare Group does not and shall not discriminate based on race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring, and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients. As an equal-opportunity employer. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of the conditions previously mentioned.
Customer Success Manager - Marketing Cloud
Hoy
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Descripción Del Trabajo
The Customer Success team within Signature Success is looking for a driven and customer-focused Customer Success Manager (CSM) to serve as a primary contact point for Salesforce’s largest and highest-profile customers. You will have responsibility for partnering with a small number of assigned accounts, maintaining a continual focus on the customer’s business goals to improve their overall technical and operational health and realize the maximum value out of their Salesforce investment. The Customer Success Manager maintains awareness of the customer's key events, needs, potential risks, and value drivers.
As a trusted advisor, the CSM will build a track record in customer success through superb communication with partners and extensive knowledge of the Salesforce platform to translate their business needs to solutions. You will forge relationships with your customers and account teams, develop a deep technical understanding of their Salesforce implementation, share standard methodologies, and adoption of proactive services. These activities will enable you to proactively set the customer up for success through optimization of the platform, with special care during critically important peak events.
As a CSM, you will occasionally act as a point of contact for any major incidents, owning the customer’s expectations and communications through the resolution of such incidents. The CSM acts as the technical main interface on behalf of our customers and works closely across both internal and external collaborators, including partners and ISVs, as required to address the customer needs.
The ideal CSM has an extraordinary focus on the success of the customer, is an exceptional communicator, exhibits professionalism, is dedicated to meeting and exceeding expectations, enjoys forming relationships, has excellent collaboration skills, and has the ability to learn new technologies quickly.
Your Impact
Function as the Marketing Cloud Subject Matter Expert (SME) for the technical and operational configuration (and needs) of the customer.
Serve as the single point of customer accountability responsible for orchestration of all Signature deliverables, experience, and renewal, and expansion.
Cultivate and maintain stakeholder relationships with the customer’s IT and business executive leadership, sponsors, and decision-makers within customer organizations that have purchased Signature.
Help your customers achieve their business goals and outcomes on the Salesforce Marketing platform by:
Coordinating the completion of the Signature Success catalog of services as required for your customer
Providing timely, proactive Salesforce feature guidance based on the areas of interest for your customer
Acting as an advisor to your customers for the adoption of new features of Salesforce’s annual release schedules and identifying potential challenges and risks to your customer's implementation
Communicate the value of Signature Success. Be accountable for ensuring all collaborators understand this value so that customers continue to renew Signature Success.
Act as an advocate for customers during the triage and resolution of high severity cases to assist with the timely resolution of these issues.
Proactive Support & Enhancement: Conduct quarterly reviews, identify trends, and provide tailored release recommendations to ensure stability, performance, and feature enhancement.
Internal Relationship Building: Forge strong multidisciplinary relationships with Sales, Engineering, and Product Management to lead and coordinate customer relationships for success and revenue opportunities.
The CSM may be required to occasionally be available for some after-hour or weekend coverage depending on the customer’s need.
Evolution of Roles: Anticipate and adapt to role changes per evolving Salesforce needs.
Minimum Skills:
Experienced professional with 5+ years of relevant industry expertise in Technical Customer Success, Customer Success Manager, SaaS platform use or project leadership, Technology Consulting, Technology Solutions Development, Technical and/or Solutions Architecture.
Exceptional communication and presentation skills with demonstrated ability to communicate and influence effectively at all levels of the organization, including executive and C-level.
Skills for both analyzing technical concepts and translating them into business terms and for mapping business requirements into technical features.
Ability to explain complex technical concepts in business-friendly terms to customers, then explain customer needs to internal partners.
Coordinate and work closely with high volume events and/or key events for the customer.
Experience leading efforts of cross-functional teams to facilitate resolution or disposition of customer needs or projects.
Preferred Requirements:
+2 years in Salesforce Ecosystem.
Salesforce product certifications are a plus (Marketing Associate, Marketing Cloud Administrator, Salesforce Certified Associate, Marketing Cloud Account Engagement Specialist, Marketing Cloud Email Specialist).
Deep understanding of Marketing Cloud, marketing automation, personalization, advertising, and/or marketing platforms.
Deep understanding of Digital Marketing processes, challenges and trends
Knowledge of Salesforce Marketing Cloud features and applications and able to articulate the value and how a Customer can benefit from Signature Success for Marketing Cloud
Knowledge of Salesforce product suite and features, capabilities, best use, and how to deploy, including knowledge of the Salesforce platform and ecosystem.
Degree or equivalent experience required. Experience will be evaluated based on the strengths you'll need for the role (e.g. demonstrated behaviors in previous jobs, that align to role needs such as extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)
This position will require you to work from your local Salesforce office 3 to 4 days a week.
Volunteer Opportunities
Have you heard of our 1:1:1 model, focused on giving back to the community? The success in giving back has helped us and our Trailblazer community become a leader in philanthropy, culture, and innovation. We are one of the World’s Most Innovative Companies, according to Forbes, we are #1 in PEOPLE’s Top 15 Companies that Care, and are on Fortune’s Change the World list. Values create value. Our values helped drive our revenue number to $13.28 billion dollars in fiscal years in 2019.
We have a public-facing website that explains our various benefits for:
Health benefits
Financial benefits and perks
Time off and leave policies
Parental benefits
Perks and discounts
Visit for the full breakdown.
Customer Success Manager - Marketing Cloud
Publicado hace 2 días
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Join to apply for the Customer Success Manager - Marketing Cloud role at Salesforce
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To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job Category
Customer Success
Job Details
About Salesforce
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
The Customer Success team within Signature Success is looking for a driven and customer-focused Customer Success Manager (CSM) to serve as a primary contact point for Salesforce’s largest and highest-profile customers. You will have responsibility for partnering with a small number of assigned accounts, maintaining a continual focus on the customer’s business goals to improve their overall technical and operational health and realize the maximum value out of their Salesforce investment. The Customer Success Manager maintains awareness of the customer's key events, needs, potential risks, and value drivers.
As a trusted advisor, the CSM will build a track record in customer success through superb communication with partners and extensive knowledge of the Salesforce platform to translate their business needs to solutions. You will forge relationships with your customers and account teams, develop a deep technical understanding of their Salesforce implementation, share standard methodologies, and adoption of proactive services. These activities will enable you to proactively set the customer up for success through optimization of the platform, with special care during critically important peak events.
As a CSM, you will occasionally act as a point of contact for any major incidents, owning the customer’s expectations and communications through the resolution of such incidents. The CSM acts as the technical main interface on behalf of our customers and works closely across both internal and external collaborators, including partners and ISVs, as required to address the customer needs.
The ideal CSM has an extraordinary focus on the success of the customer, is an exceptional communicator, exhibits professionalism, is dedicated to meeting and exceeding expectations, enjoys forming relationships, has excellent collaboration skills, and has the ability to learn new technologies quickly.
Your Impact
- Function as the Marketing Cloud Subject Matter Expert (SME) for the technical and operational configuration (and needs) of the customer.
- Serve as the single point of customer accountability responsible for orchestration of all Signature deliverables, experience, and renewal, and expansion.
- Cultivate and maintain stakeholder relationships with the customer’s IT and business executive leadership, sponsors, and decision-makers within customer organizations that have purchased Signature.
- Help your customers achieve their business goals and outcomes on the Salesforce Marketing platform by:
- Coordinating the completion of the Signature Success catalog of services as required for your customer
- Providing timely, proactive Salesforce feature guidance based on the areas of interest for your customer
- Acting as an advisor to your customers for the adoption of new features of Salesforce’s annual release schedules and identifying potential challenges and risks to your customer's implementation
- Communicate the value of Signature Success. Be accountable for ensuring all collaborators understand this value so that customers continue to renew Signature Success.
- Act as an advocate for customers during the triage and resolution of high severity cases to assist with the timely resolution of these issues.
- Proactive Support & Enhancement: Conduct quarterly reviews, identify trends, and provide tailored release recommendations to ensure stability, performance, and feature enhancement.
- Internal Relationship Building: Forge strong multidisciplinary relationships with Sales, Engineering, and Product Management to lead and coordinate customer relationships for success and revenue opportunities.
- The CSM may be required to occasionally be available for some after-hour or weekend coverage depending on the customer’s need.
- Evolution of Roles: Anticipate and adapt to role changes per evolving Salesforce needs.
- Experienced professional with 5+ years of relevant industry expertise in Technical Customer Success, Customer Success Manager, SaaS platform use or project leadership, Technology Consulting, Technology Solutions Development, Technical and/or Solutions Architecture.
- Exceptional communication and presentation skills with demonstrated ability to communicate and influence effectively at all levels of the organization, including executive and C-level.
- Skills for both analyzing technical concepts and translating them into business terms and for mapping business requirements into technical features.
- Ability to explain complex technical concepts in business-friendly terms to customers, then explain customer needs to internal partners.
- Coordinate and work closely with high volume events and/or key events for the customer.
- Experience leading efforts of cross-functional teams to facilitate resolution or disposition of customer needs or projects.
- +2 years in Salesforce Ecosystem.
- Salesforce product certifications are a plus (Marketing Associate, Marketing Cloud Administrator, Salesforce Certified Associate, Marketing Cloud Account Engagement Specialist, Marketing Cloud Email Specialist).
- Deep understanding of Marketing Cloud, marketing automation, personalization, advertising, and/or marketing platforms.
- Deep understanding of Digital Marketing processes, challenges and trends
- Knowledge of Salesforce Marketing Cloud features and applications and able to articulate the value and how a Customer can benefit from Signature Success for Marketing Cloud
- Knowledge of Salesforce product suite and features, capabilities, best use, and how to deploy, including knowledge of the Salesforce platform and ecosystem.
- Degree or equivalent experience required. Experience will be evaluated based on the strengths you'll need for the role (e.g. demonstrated behaviors in previous jobs, that align to role needs such as extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)
Volunteer Opportunities
Have you heard of our 1:1:1 model, focused on giving back to the community? The success in giving back has helped us and our Trailblazer community become a leader in philanthropy, culture, and innovation. We are one of the World’s Most Innovative Companies, according to Forbes, we are #1 in PEOPLE’s Top 15 Companies that Care, and are on Fortune’s Change the World list. Values create value. Our values helped drive our revenue number to $13.28 billion dollars in fiscal years in 2019.
We have a public-facing website that explains our various benefits for:
- Health benefits
- Financial benefits and perks
- Time off and leave policies
- Parental benefits
- Perks and discounts
- Visit for the full breakdown.
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. Seniority level
- Seniority level Not Applicable
- Employment type Full-time
- Job function Other
- Industries Software Development, IT Services and IT Consulting, and Technology, Information and Internet
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Mexico City Metropolitan Area 1 month ago
Customer Success Manager, Senior ManagerGustavo A. Madero, Mexico City, Mexico 1 month ago
Mexico City Metropolitan Area
$00.00
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1,300.00
3 weeks ago
Mexico City Metropolitan Area
2,700.00
-
4,000.00
1 month ago
Mexico City Metropolitan Area 2 months ago
Mexico City Metropolitan Area 2,700 - 4,000 1 month ago
Customer Success Manager - Entry Level RoleMexico City Metropolitan Area 2,700 - 4,000 1 month ago
Customer Success Strategy & Operations Manager Customer Success Manager - Entry Level RoleWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrCustomer Success Manager - Marketing Cloud
Publicado hace 8 días
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#J-18808-Ljbffr
Analista email marketing
Publicado hace 5 días
Trabajo visto
Descripción Del Trabajo
Ubicación: Reforma, Ciudad de México
Modalidad: Híbrida (3 días en oficina, 2 días home office)
Descripción de la posición
En Orion Innovation estamos en búsqueda de un Especialista en Email Marketing para integrarse a un proyecto estratégico dentro de una empresa mexicana líder en su sector . La persona seleccionada será responsable de ejecutar y optimizar campañas de email marketing en Salesforce Marketing Cloud, asegurando que las comunicaciones sean efectivas, alineadas a la marca y orientadas a resultados.
Responsabilidades principales
- Ejecutar campañas de email marketing utilizando Salesforce Marketing Cloud.
- Mejorar y optimizar piezas de email con enfoque en impulsar conversiones y ventas.
- Implementar contenido proporcionado por los equipos de diseño y contenido.
- Realizar pruebas A/B y análisis de desempeño para optimizar campañas.
- Gestionar y segmentar bases de datos de clientes y prospectos.
- Generar reportes y presentaciones de resultados para dar seguimiento a métricas clave.
- Colaborar con áreas internas para mantener coherencia y calidad en las comunicaciones por email.
Requisitos
- Experiencia previa en marketing digital, idealmente gestionando campañas de email marketing.
- Manejo de Salesforce Marketing Cloud (obligatorio).
- Conocimientos en análisis de métricas, segmentación de bases de datos y optimización de campañas.
- Habilidad para trabajar con equipos multidisciplinarios (diseño, contenido, ventas, TI).
- Atención al detalle y orientación a resultados.
- Inglés intermedio deseable.
Email Marketing Specialist
Hoy
Trabajo visto
Descripción Del Trabajo
Role: Email Marketing Specialist (Klaviyo)
Hours: 9:00 AM - 6:00 PM EST
USD Salary: $1,280 - $,600 per month | 8 - 10 per hour (Open to negotiation based on experience)
We are seeking a highly skilled Email Marketing Specialist with deep expertise in Klaviyo to join our growing digital marketing team. This position plays a critical role in driving engagement and revenue through well-structured email campaigns for a portfolio of influencers.
The successful candidate will be responsible for managing subscriber lists, executing campaigns, monitoring performance, and recommending improvements. While advanced design skills are not required, a strong eye for design and the ability to create campaign mockups or simple assets is essential. As the role evolves, there may be opportunities to expand responsibilities into social media campaign alignment and broader digital marketing initiatives.
ResponsibilitiesEmail Strategy & Execution
- Develop, schedule, and execute targeted email campaigns tailored to influencer audiences.
- Create and manage automated flows, segmentation, and personalization within Klaviyo.
List Management
- Maintain, prune, and optimize email lists to maximize deliverability and engagement.
- Implement best practices for compliance, consent, and data hygiene.
Performance Analysis
- Track, analyze, and report on campaign performance metrics.
- Provide insights and recommendations to improve engagement, conversions, and ROI.
Creative Collaboration
- Draft campaign outlines and wireframes/mockups to guide messaging and design.
- Offer design feedback and direction; produce simple assets when required.
Future Growth Scope
- Potential to expand responsibilities to include social media campaign alignment with email strategies.
- Essential: Demonstrated hands-on experience with Klaviyo, including campaign management, segmentation, and automation.
- Strong analytical skills and ability to translate data into actionable recommendations.
- Excellent written communication skills and attention to detail.
- Ability to conceptualize campaign layouts and maintain brand consistency.
- Bonus: Proficiency with design tools (e.g., Canva, Figma, Adobe Suite) to produce simple creative assets.
- Prior experience working with influencers, creators, or e-commerce brands is highly desirable.
- Self-motivated, organized, and capable of managing multiple projects independently.
Remote Work: Work from anywhere—our team is global, and we value work-life balance.
Growth Opportunities: As a key player i you'll have the chance to shape your role and grow with us.
Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago's Confidentiality and Non-Circumvention Agreement . This ensures a respectful and professional experience for everyone involved.
Analista email marketing
Hoy
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Sé el primero en saberlo
Acerca de lo último Marketing cloud Empleos en Mexico !
Analista email marketing
Hoy
Trabajo visto
Descripción Del Trabajo
Ubicación: Reforma, Ciudad de México
Modalidad: Híbrida (3 días en oficina, 2 días home office)
Descripción de la posición
En Orion Innovation estamos en búsqueda de un Especialista en Email Marketing para integrarse a un proyecto estratégico dentro de una empresa mexicana líder en su sector. La persona seleccionada será responsable de ejecutar y optimizar campañas de email marketing en Salesforce Marketing Cloud, asegurando que las comunicaciones sean efectivas, alineadas a la marca y orientadas a resultados.
Responsabilidades principales
- Ejecutar campañas de email marketing utilizando Salesforce Marketing Cloud.
- Mejorar y optimizar piezas de email con enfoque en impulsar conversiones y ventas.
- Implementar contenido proporcionado por los equipos de diseño y contenido.
- Realizar pruebas A/B y análisis de desempeño para optimizar campañas.
- Gestionar y segmentar bases de datos de clientes y prospectos.
- Generar reportes y presentaciones de resultados para dar seguimiento a métricas clave.
- Colaborar con áreas internas para mantener coherencia y calidad en las comunicaciones por email.
Requisitos
- Experiencia previa en marketing digital, idealmente gestionando campañas de email marketing.
- Manejo de Salesforce Marketing Cloud (obligatorio).
- Conocimientos en análisis de métricas, segmentación de bases de datos y optimización de campañas.
- Habilidad para trabajar con equipos multidisciplinarios (diseño, contenido, ventas, TI).
- Atención al detalle y orientación a resultados.
- Inglés intermedio deseable.
Email Marketing - Pasantía Virtual
Publicado hace 2 días
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Descripción Del Trabajo
Email Marketing - Pasantía Virtual
The GAO Group, USA & Canada tiene su sede en Nueva York (EE. UU.) y Toronto (Canadá). Sus empresas miembro están establecidas tanto en EE. UU. como en Canadá y son proveedores líderes de productos electrónicos y de redes avanzados para ingenieros de todo el mundo.
Ubicación: 100% remoto/virtual.
Descripción general:
Buscamos un becario de #Marketing por correo electrónico para unirse a nuestro equipo. Esta pasantía ofrece experiencia práctica en Marketing Digital, con especialización en campañas de correo electrónico, interacción con la audiencia y optimización de conversiones.
Responsabilidades:
Ayudar a planificar, crear y programar campañas de correo electrónico.
Crear contenido de correo electrónico atractivo, incluidas líneas de asunto, texto y gráficos.
Administrar y actualizar listas de correo electrónico para mejorar la orientación y segmentación.
Analizar las métricas de rendimiento de la campaña (tasas de apertura, tasas de clicks, conversiones).
Realizar pruebas A/B para mejorar la eficacia del correo electrónico.
Colaborar con el equipo de marketing para alinear las estrategias de correo electrónico con los objetivos generales de marketing.
Segmentación de audiencia impulsada por IA, personalización automatizada de correo electrónico y análisis de rendimiento.
Requerimientos:
Estar cursando o haber completado recientemente una licenciatura en Marketing, Comunicaciones, Negocios o un campo relacionado.
Buenas habilidades de comunicación escrita en inglés (intermedio/avanzado).
Comprensión básica de las herramientas de marketing por correo electrónico.
Mentalidad analítica con interés en el marketing digital.
Se dará preferencia a candidatos con dominio del idioma chino.
Orientación al detalle, con fuertes habilidades organizativas.
Beneficios:
Obtendrás experiencia laboral real en una empresa de alta tecnología con reputación internacional.
Aprenderás conocimientos prácticos, ética laboral y espíritu de equipo.
Recibirás tres certificados.
Es un trabajo breve y conveniente: puedes trabajar desde cualquier lugar, lo que te hará más empleable y competitivo en el mercado laboral.
¡Importante! Esta es una pasantía NO remunerada.
Duración de 3 a 6 meses
Si estás interesado/a envía tu CV a con el asunto Remote E-mail Internship
Pasantia en Email Marketing
Publicado hace 10 días
Trabajo visto
Descripción Del Trabajo
Ubicacion: 100% remoto
Estamos buscando un/a pasante motivado/a en Marketing por Email para unirse a nuestro equipo.
Esta pasantía ofrece experiencia práctica en marketing digital, con un enfoque en campañas de correo electrónico, participación de la audiencia y optimización de conversiones.
Responsabilidades principales:
• Asistir en la planificación, creación y programación de campañas de email.
• Crear contenido atractivo para correos, incluyendo asuntos, textos y gráficos.
• Gestionar y actualizar listas de correos para mejorar la segmentación y el alcance.
• Analizar métricas de rendimiento de campañas (tasas de apertura, clics, conversiones).
• Realizar pruebas A/B para mejorar la efectividad de los emails.
• Colaborar con el equipo de marketing para alinear las estrategias de email con los objetivos generales.
• Uso de IA para segmentación de audiencias, personalización automática de correos y análisis de desempeño.
Requisitos:
• Estar cursando o haber finalizado recientemente una carrera en Marketing, Comunicación, Administración de Empresas o un área relacionada.
• Se valorará el dominio del idioma chino.
• Buenas habilidades de comunicación escrita.
• Conocimientos básicos de herramientas de email marketing.
• Mentalidad analítica con interés en el marketing digital.
• Detallista y con sólidas habilidades organizativas.
Beneficios de la pasantía:
• Experiencia laboral real en una empresa internacional de alta tecnología reconocida.
• Aprender conocimientos prácticos, ética laboral y trabajo en equipo.
• Recibir 3 certificados.
• Breve y flexible: puedes trabajar desde cualquier lugar, lo que te hace más competitivo/a y empleable en el mercado laboral.