1,632 Ofertas de Gerente de Marca en Mexico
Gerente De Marca Senior - Helados Nestlé
$25,000 - $60,000 por mes
Grupo Herdez
Publicado hace 27 días
Trabajo visto
Descripción Del Trabajo
Salario: 0 MXN/MONTH.
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Descripción Del Trabajo
Sobre la Empresa
En Krispy Kreme somos una marca generosa que busca enaltecer la vida de las personas a través de la alegría que representa compartir una dona, un momento y una experiencia única.
Sobre el Rol
Estamos buscando a nuestro próximo Brand Manager. ¿Te apasiona construir marcas amadas, desarrollar estrategias de marketing con impacto y conectar con las personas a través de experiencias memorables? Esta oportunidad puede ser para ti.
Responsabilidades
- Liderar estrategias para fortalecer el Brand Love de Krispy Kreme en México
- Desarrollar e implementar planes de marketing e innovación
- Analizar negocio, pricing, promociones y business cases
- Liderar investigaciones de mercado e insights del consumidor
- Trabajar de la mano con equipos globales en EE.UU.
- Medir resultados y asegurar el impacto de las iniciativas
Habilidades Requeridas
- +5 años de experiencia en marketing en consumo y/o retail
- Inglés avanzado indispensable
- Experiencia en brand building, campañas creativas y análisis de negocio
- Alta capacidad de influencia, comunicación y pensamiento estratégico
- Experiencia trabajando en entornos dinámicos y de alta exigencia
Habilidades Preferidas
- Experiencia en brand building, campañas creativas y análisis de negocio
- Alta capacidad de influencia, comunicación y pensamiento estratégico
Ubicación: Ciudad de México
Serás parte de la marca dulce más amada. Si quieres ayudarnos a seguir despertando magia y creando momentos de alegría para nuestros consumidores, nos encantará conocerte.
¿Este trabajo es un acierto o un fracaso?
Descripción Del Trabajo
+ Start applying with LinkedIn
+ **Please wait.**
**Brand Manager**
Mexico City, MX, CP 53390
BIC
Hybrid
Description:
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.
Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.
**Purpose of the role**
The Brand Manager is responsible for leading the strategic development and execution of the category growth agenda, driving sustainable business results through strong brand building, consumer understanding, and cross-functional leadership with other areas. This role owns local brand strategy and portfolio performance, ensuring the delivery of profitable growth, market share expansion, and superior consumer experiences across channels and touchpoints.
The role requires balancing long-term brand equity building with short-term commercial priorities growing market share targets aligned with BIC's strategy priorities, transforming insights into actionable growth opportunities while collaborating closely with sales, trade marketing, innovation, finance, consumer insights, and supply chain teams.
**Responsibilities:**
+ Lead the development and execution of annual plan and multi-year brand strategies aligned with business objectives and category priorities.Own P&L-related brand performance indicators including sales growth, market share, profitability, penetration, and brand health metrics.Identify and lead growth opportunities through consumer insights, market trends, competitive intelligence, and data analytics.Lead market information with syndicated data, market share and distribution objectives, making recommendations and sharing predictive information anticipating actions standards. Drive innovation pipelines including product launches, renovation initiatives, packaging development, and portfolio optimization at a local level. Increase mental availability, developing integrated marketing campaigns across media, digital, shopper, retail, and experiential touchpoints.Increase physical availability, partnering closely with Trade Marketing and Sales teams to ensure effective commercialization and execution excellence at point of sale.Lead agency relationships and external partners to deliver high-quality creative and communication outputs.Monitor campaign effectiveness and business performance, using data and KPIs to optimize investments and improve ROI.Manage brand budgets effectively and ensure optimal allocation of resources.Influence and collaborate cross-functionally with internal stakeholders to align priorities and drive execution.Mentor and develop junior team members while fostering a culture of innovation, accountability, and continuous improvement.
**Requirements:**
+ 5-10 years of progressive marketing experience, preferably within FMCG, consumer goods, retail, or related industries.
+ Proven experience in brand management with responsibility for business growth and portfolio management.
+ Experience leading integrated marketing initiatives and product innovation projects.
+ Strong experience working with cross-functional teams in complex organizations.
+ Demonstrated success managing budgets and delivering measurable business impact.
+ Advanced English (mandatory).
+ Knowledge of digital marketing ecosystems, media effectiveness, and shopper marketing principles.
+ Strong analytical capability with experience leveraging market data and consumer insight (Nielsen, Kantar, Euromonitor, Iscam).
+ Understanding of financial principles including P&L management and ROI analysis.
**Skills**
+ Strategic thinking with strong commercial acumen.
+ Strong leadership and influencing capabilities.
+ Excellent communication and storytelling skills.
+ Data-driven decision-making ability.
+ Strong project management and prioritization skills.
+ Ability to work in fast-paced, complex environments.
+ Entrepreneurial mindset with high ownership and accountability.
+ Collaborative leadership and team development skills.
BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.
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Descripción Del Trabajo
Grupo Modelo es líder en la elaboración, distribución y venta de cerveza en México
Nos enorgullece ser una empresa que ha traspasado fronteras con sus productos. Todo esto gracias a las 30,969 personas que colaboran en esta gran compañía.
Hoy forma parte de AB-InBev, la compañía cervecera más grande del mundo.
Te invitamos a participar en la vacante de:
TaDa Brand Manager
Requisitos:
Escolaridad : Licenciatura en Marketing, Comunicación, Administración, Negocios Internacionales o afines.
Años y área de experiencia : +6 años de experiencia en comunicación, marketing, consumo masivo o agencia creativa.
Idiomas : Inglés avanzado
Conocimientos técnicos : Office en general (Excel): avanzado, MacoOs.
Soft Skills: Comunicación efectiva, liderazgo, manejo de equipos extendidos y de key stakeholders, atención al detalle, proactivo/a, analítico/a, toma de decisiones, pensamiento disruptivo, ambición.
Hard Skills: Marketing, Branding (Posicionamiento de marca), construcción de marcas poderosas, desarrollo y ejecución de campañas de comunicación 360.
Lugar de trabajo : Miguel Hidalgo, Ciudad de México
Resumen del rol:
Buscamos un/a Brand Manager con mentalidad de dueño, capaz de liderar la marca como una plataforma de crecimiento con impacto directo en el negocio. Este rol combina construcción de marca de manera consistente con una ejecución rigurosamente orientada a performance.
No buscamos un perfil tradicional de Brand. Este rol exige dominio real de marketing digital, lectura de datos y gestión de KPIs. La creatividad es clave, pero siempre al servicio de resultados medibles.
Responsabilidades principales
- Definir y ejecutar la estrategia de marca con foco explícito en crecimiento y resultados de negocio.
- Liderar campañas 360° integrando Brand, Performance, Digital y entender el impacto de CRM en el rol.
- Entender inversión en medios con accountability directa sobre CAC, ROI, conversión y eficiencia para buscar Nuevos Usuarios .
- Traducir objetivos de negocio en KPIs claros a lo largo de todo el funnel.
- Identificar oportunidades de crecimiento a partir de data, insights y comportamiento del consumidor.
- Liderar desarrollo creativo asegurando impacto tanto en branding como en performance digital.
- Monitorear, medir y optimizar campañas de forma continua.
- Coordinar equipos y agencias, elevando estándares de ejecución y velocidad.
- Impulsar innovación que genere impacto real en penetración, frecuencia o conversión.
Capacidades clave
- Experiencia sólida en performance marketing y ecosistemas digitales (no opcional).
- Gestión full funnel: awareness → conversión → retención.
- Fuerte capacidad analítica y toma de decisiones basada en datos.
- Creatividad con foco en resultados, no solo en construcción de marca.
- Alto nivel de ownership, urgencia y foco en impacto.
- Influencia sobre equipos multifuncionales y stakeholders senior
Qué esperamos
- Accountability total por resultados.
- Pasión por performance.
- Balance creatividad + resultados.
- Ambición y estándares altos.
- Velocidad y toma de decisiones basada en data.
¿Este trabajo es un acierto o un fracaso?
Descripción Del Trabajo
We are looking for a Junior Brand Manager to join a dynamic and fast-paced FMCG environment. In this role, you will have the opportunity to contribute to brand growth, shape consumer-centric strategies, and collaborate cross-functionally to bring marketing initiatives to life.
Key responsibilities
- Support the development and execution of brand strategies and marketing plans
- Analyze market trends, consumer behavior, and campaign performance to generate insights
- Coordinate 360° marketing campaigns (digital, media, PR, in-store activation)
- Work closely with cross-functional teams (sales, supply chain, finance) to ensure execution excellence
- Manage relationships with external partners (creative agencies, media, research)
- Participate in innovation projects and product launches
- Ensure brand consistency across all consumer touchpoints
About you
- Strong interest in marketing, branding, and consumer behavior
- Analytical mindset with the ability to translate data into actionable insights
- Excellent communication and storytelling skills
- Ability to manage multiple projects in a fast-paced environment
- Proactive, curious, and eager to learn
- Previous experience in marketing, brand, or commercial roles is a plus
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Brand Manager Dewalt
$25,000 - $60,000 por mes
Stanley Black and Decker
Publicado hace 3 días
Trabajo visto
Descripción Del Trabajo
**Mexico City, Mexico**
**Come build something that matters.**
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
**The Job:**
The Brand Category Manager t is responsible for executing and analyzing all go-to-market activities for a specific category and brand through the life cycle of a product. This includes the execution of regional guidelines on Where to Play and How to Win based on local reality and working closely together with sales to generate demand.
+ Generate growth by cascading and adapting the regional OGSM (strategies) to win in the local market
+ Design and execute the regional Brand Category strategy via the annual activity calendar and integrated marketing plans
+ Design the local Go-To-Market strategy including final portfolio selection, distribution objectives, incentive programs, pricing and promotions (Implement - Monitor - Improve)
+ Develop the launch plans for NPIs developing full 360 marketing plans integrating channels, clients, activation, incentives and KPIs to drive portfolio penetration
+ Point of contact for Line reviews and Customer presentations
+ Manage P&L to drive revenue, profitability and growth and manage business performance via KPI management
+ Own the IBP process
+ Cross Functional Communication and Leadership of the Category Strategy - across local and regional Product, Brand and Commercial/Sales Teams
+ Understand the Trends in the Industry & Competitors to identify Opportunities to defend and grow the business
+ Quarterly pricing review/decisions based on input by product manager and RGM
**The Person:**
You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
+ Brand & Comms Experience (Essential)
+ Commercial Experience (Essential)
+ Product Experience (Preferred)
+ Thrives in a fast-paced ambiguous environment
+ Financial Acumen
+ Excellent Time Mngmt & Attention to Details
+ Strong Presentation & Communication Skills (internal & External)
+ Innovator & Analytical Thinker | Data driven
+ Being end-user and demand space-centric
+ Positive attitude & follow through on commitments
+ Brand Category managers need to be adept at working with digital marketing and sales channels to maximize product visibility and drive
**Required Qualifications:**
+ At least 5 years of marketing, sales, or engineering experience, product management experience preferred
+ Bachelor's degree in Marketing, Business Administration, Marketing Management Engineering,, or related field
+ Strong project management skills - PMO education is a plus
+ Having worked in global organization is a plus
+ Fluent English is a must
**The Details**
You'll receive a competitive salary and a great benefits plan.
**And More:**
We want our company to be a place you'll want to be - and stay. Being part of our team means you'll get to:
+ _Grow:_ Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
+ _Learn:_ Have access to a wealth of learning resources, including our digital learning portal.
+ _Belong:_ Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
+ _Give Back:_ Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What's more, you'll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We're more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We're visionaries and innovators. As successful as we've been in the past, we have so much further to go. That's where you come in. Join us!
\#LI- MV1
\#LI-Hybrid
Applicants should apply via Stanley Black and Decker's internal or external careers site
**_We Don't Just Build The World, We Build Innovative Technology Too._**
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
**Who We Are**
We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
**Global Benefits & Perks**
You'll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
**What You'll Also Get**
Career Opportunity: Career paths aren't linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
**Learning & Development:**
Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
**Diverse & Inclusive Culture:**
We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work gets done. You'll find we like to have fun here, too.
**Purpose-Driven Company:**
You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
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Descripción Del Trabajo
Fundada en 1997, Clase Azul México es una marca de bebidas espirituosas de lujo que cuenta con una gama completa de destilados ultra premium a base de agave de las tierras altas de Jalisco, México. Estamos orgullosos de trabajar con artesanos mexicanos locales para hacer a mano cada una de nuestras botellas, y apoyamos plenamente el arte mexicano, desde los métodos ancestrales de destilación hasta la artesanía. ¡Trabajamos incansablemente para mejorar la vida de los miembros de nuestro equipo y buscamos cautivar al mundo a través del espíritu de la cultura mexicana!
Estamos en búsqueda de un CREATIVE BRAND MANAGER quien Será responsable Gestionar la estrategia integrada de comunicación y marca, coordinando la planificación anual de contenido, la supervisión editorial y la ejecución de iniciativas digitales y sociales para asegurar coherencia global, excelencia creativa y alineación con los objetivos del negocio.
Responsabilidades:
•Diseñar e implementar el calendario anual de comunicación, integrando campañas, lanzamientos, contenido institucional, iniciativas always-on y prioridades de negocio para asegurar la alineación estratégica del contenido digital.
•Gestionar y coordinar la implementación de la estrategia global de marca, traduciendo las directrices de la Dirección en planes accionables con objetivos, tiempos y responsables definidos para garantizar su correcta ejecución.
•Supervisar las estrategias editoriales y de contenido digital, realizando auditorías y seguimiento con el equipo para asegurar consistencia entre canales, campañas y lineamientos de tono de marca.
•Monitorear la estrategia de redes sociales, identificando oportunidades de mejora en relevancia cultural, consistencia narrativa y calidad visual para asegurar una implementación alineada con el propósito de la marca.
•Garantizar la correcta integración de la estrategia de comunicación en productos y nuevos negocios globales, compartiendo lineamientos, toolkits y retroalimentación con equipos comerciales para apoyar directamente los objetivos del negocio.
•Colaborar con los equipos Creativo y de Estrategia de Marca en el desarrollo de capacitaciones de comunicación, compartiendo calendarios, mensajes clave y lineamientos para asegurar la alineación global con la estrategia de marca.
•Desarrollar briefs estratégicos para agencias y socios externos, definiendo objetivos, entregables y lineamientos de marca para asegurar que las propuestas creativas cumplan con la estrategia y estándares de lujo.
•Colaborar con Marca, Producción Audiovisual y equipos Digitales en el diseño y producción de materiales clave, alineando identidad visual y objetivos de campaña para garantizar una implementación en tiempo y forma.
•Guiar y acompañar a los Content Strategists, proporcionando dirección y retroalimentación estratégica para asegurar excelencia creativa y consistencia con los lineamientos de comunicación y marca.
Requisitos:
• Licenciatura en comunicación, Marketing, publicidad, o a fin.
• Experiencia en el manejo de Redes Sociales.
• Experiencia generando estrategia digital.
• Experiencia con motores de búsqueda.
•Inglés Fluido Hablado y Escrito.
• Disponibilidad para Viajar
• Experiencia solida de 5 a 7 años en puestos similares.
• Conocimiento de herramientas de publicidad y monitoreo.
¿Este trabajo es un acierto o un fracaso?
Sé el primero en saberlo
Acerca de lo último Gerente de marca Empleos en Mexico !
Descripción Del Trabajo
Sarelly US Junior Brand Manager
Mexico Based - Hybrid/Remote · Full-time | Reports to: U.S. General Manager
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ABOUT THE ROLE
You are Sarelly's U.S. marketing engine. The person who keeps the brand moving day-to-day — owning the marketing calendar, managing content flow, supporting retail activations, and acting as the connective tissue between the U.S. General Manager and the Mexico creative and marketing teams.
This is a hands-on, execution-first role for someone with 2–3 years of marketing experience who is proactive, highly organized, and thrives in a fast-moving, founder-led brand environment. You get things done, keep things aligned, and find ways to elevate our game.
━━━
RESPONSIBILITIES
• Own the U.S. brand and ATL marketing calendar — coordinating product launches, seasonal campaigns, retail activations, and key brand moments end-to-end across channels and on budget.
• Collaborate with the Affiliate Manager on all UGC and creator economy components — briefing, scheduling, asset flow, and campaign alignment.
• Own CRM strategy and execution: manage customer communications, promotional flows, and lifecycle messaging tied to the marketing calendar.
• Work closely with the Mexico marketing team on content pipeline: adapt existing assets, identify gaps, and find practical ways to elevate content production and flow with available resources.
• Support the Wholesale Manager on trade marketing needs — retail kits, in-store activation assets, POS materials, and launch support.
• Manage the U.S. marketing budget: track spend, forecast needs, process invoices, and liaise with the finance team to keep the budget clean and current.
• Track and report on marketing performance metrics — content ROI, affiliate contribution, creator performance, and channel attribution — with clear, actionable takeaways.
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WHAT WE'RE LOOKING FOR
2–3 years of marketing experience, ideally in beauty, lifestyle, or a social-first brand
1 previous experience working in the US or for a US company for cultural context
Hands-on experience managing a content or marketing calendar
Comfortable working cross-functionally with remote, international teams
Strong sense of brand — knows what feels on and off for a Gen Z, Latin beauty brand
Bilingual English/Spanish preferred
Perfect business English — written and verbal
Excellent communicator across time zones, teams, and levels
Proactive attitude — flags issues early, solves before being asked
Mastery of Microsoft Office or Google Workspace (Slides, Sheets, Docs)
Fast learner — adapts quickly in a fast-moving, early-stage environment
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Gerente De Tienda Marca De Belleza - Toluca Centro
$25,000 - $60,000 por mes
HUMAN QUALITY
Publicado hace 3 días
Trabajo visto
Descripción Del Trabajo
Salario: 0 MXN/MONTH.
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Gerente De Tienda - Marca De Belleza. Cosmopol Coacalco
$25,000 - $60,000 por mes
HUMAN QUALITY
Publicado hace 25 días
Trabajo visto
Descripción Del Trabajo
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