117 Ofertas de Nielsen en Mexico

Worldpanel by Numerator empresa de consultoría y análisis de datos líder en el mundo, proporciona datos de consumidores que representan a casi 6 mil millones de consumidores en 65 países, ofreciendo a las marcas una visión multidimensional de cómo piensan las personas, cómo compran y cómo consumen, para que puedan establecer estrategias solidas e impulsar un impacto comercial sostenible

OBJETIVO

Apoyo con la generación de recomendaciones e insights, para clientes y apoyo al equipo en los delivery, así como continuar el desarrollo habilidades y entendimiento de las variables del Panel y comportamiento con las demás variables y funciones. Teniendo un involucramiento en proyectos directos con cliente.

FUNCIONES

• Realizar análisis de información sobre los estudios realizados.
• Análisis numéricos y cruce de variables.
• Detección de principales insights.
• Desarrollo de reportes.
• Prospección de clientes.
• Acompañando Juntas con cliente.
• Generando recomendaciones para cliente.
• Responsable en la gestión de cuentas asignadas con acompañamiento del equipo.

REQUERIMIENTOS

• Recién egresados.
• Licenciatura en áreas, económico – administrativas, Ingenierías, matemáticas y estadística, mercadotecnia, comunicación
• Experiencia previa en investigación de mercados.
• Atención a clientes.
• Conocimientos intermedios en Excel, Power Point.
• Deseable conocimiento en Power BI.
• En panel (en su defecto mercadotecnia o Investigación de mercados).
• Nivel de inglés Intermedio.

Worldpanel by Numerator empresa de consultoría y análisis de datos líder en el mundo, proporciona datos de consumidores que representan a casi 6 mil millones de consumidores en 65 países, ofreciendo a las marcas una visión multidimensional de cómo piensan las personas, cómo compran y cómo consumen, para que puedan establecer estrategias solidas e impulsar un impacto comercial sostenible

OBJETIVO

Apoyo con la generación de recomendaciones e insights, para clientes y apoyo al equipo en los delivery, así como continuar el desarrollo habilidades y entendimiento de las variables del Panel y comportamiento con las demás variables y funciones. Teniendo un involucramiento en proyectos directos con cliente.

FUNCIONES

• Realizar análisis de información sobre los estudios realizados.
• Análisis numéricos y cruce de variables.
• Detección de principales insights.
• Desarrollo de reportes.
• Prospección de clientes.
• Acompañando Juntas con cliente.
• Generando recomendaciones para cliente.
• Responsable en la gestión de cuentas asignadas con acompañamiento del equipo.

REQUERIMIENTOS

• Recién egresados.
• Licenciatura en áreas, económico – administrativas, Ingenierías, matemáticas y estadística, mercadotecnia, comunicación
• Experiencia previa en investigación de mercados.
• Atención a clientes.
• Conocimientos intermedios en Excel, Power Point.
• Deseable conocimiento en Power BI.
• En panel (en su defecto mercadotecnia o Investigación de mercados).
• Nivel de inglés Intermedio.

Direct message the job poster from KidZania México

Location: Mexico City (Global HQ) – with international scope

Reports to: KIA Director

About the Role

At KidZania, kinezis, and ACADEMI, we believe that the future of entertainment, education, and wellbeing must be shaped by those who live it every day: children, families, and communities.

The Senior Manager, Consumer Insights will lead our global research and foresight agenda, ensuring that the voices of our audiences are embedded into every decision we make. This role will combine strategic thinking, methodological rigor, and storytelling skills to guide brand strategy, product innovation, and operational excellence across continents.

Key Responsibilities

Research & Insights Leadership

• Design and execute the global consumer insights agenda for all three brands.
• Lead the development and management of the KidZ Index , our proprietary research framework that amplifies the voice of children, anticipates generational behaviors, and showcases needs and aspirations of future consumers.
• Conduct multi-method research (quantitative, qualitative, ethnographic, digital analytics) to identify drivers of engagement, loyalty, and wellbeing.
• Monitor global trends in children’s entertainment, education, family experiences, and wellbeing.
• Translate signals and foresight into actionable strategies that strengthen our positioning and inspire innovation.
• Build thought-leadership platforms to position KidZania, kinezis, and ACADEMI as pioneers in child-centered innovation.

Business Partnering

• Provide insights and strategic recommendations to global operations, marketing, brand, and product development teams.
• Serve as a trusted advisor to senior leadership, ensuring decisions are rooted in consumer understanding.
• Support franchise partners across regions with relevant market insights and benchmarks.

Stakeholder Management

• Collaborate with external research agencies, think tanks, and academic institutions to strengthen methodologies and expand perspectives.
• Represent the company in industry forums and conferences, sharing insights that reinforce our leadership in child-centered research.

Required Qualifications

• 8–10 years of experience in consumer insights, research, or strategy roles.
• Proven expertise designing and leading large-scale, multi-market research projects.
• Strong track record in both consulting (advisory) and corporate environments, bridging strategic recommendations with business execution.
• Expertise in both quantitative and qualitative methodologies.
• Ability to analyze cultural and generational trends and transform them into strategic foresight.
• Experience in industries such as entertainment, education, lifestyle, wellness, or related consumer-facing sectors.
• Global perspective and ability to work across diverse markets and multicultural contexts.
• Advanced English is required; additional languages are highly valued.
• Strategic thinking with the ability to connect data to business impact.
• Executive presence and strong communication skills.
• Exceptional storytelling to translate complex insights into clear, inspiring narratives.
• Curiosity, creativity, and a forward-looking mindset.
• Ability to influence senior leaders and stakeholders in a global, matrixed environment.
• High level of integrity, accountability, and collaboration.

Why Join Us?

This is not a traditional insights role. It is an opportunity to shape the future of play, learning, and wellbeing , ensuring that the voices of children and families directly inspire how we innovate, grow, and lead.

By joining KidZania, kinezis, and ACADEMI, you will:

• Have a global impact across 27+ facilities and multiple regions.
• Influence strategic decisions that define new industry standards.
• Be part of a pioneering team that combines purpose, creativity, and innovation.
• Drive the creation of knowledge platforms that will inspire future generations.

If you are passionate about turning insights into foresight, and foresight into lasting impact, we want to meet you.

Director

Full-time

Marketing, Project Management, and Research

Industries: Entertainment Providers

Referrals increase your chances of interviewing at KidZania México by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Key Responsibilities:

• Mexico product consumer insight generation
• Brasil product consumer insights analysis
• Mexico S&R consumer insight development
• Mexico shopper insight creation
• Regional innovation management Mexico

Job Requirements:

• Lead the regional consumer insights strategy, ensuring consumer voice is embedded in all strategic and commercial decisions.
• Translate global frameworks into locally relevant insights (segmentation, need states, shopper missions, occasions).
• Monitor consumer, cultural, and category trends specific to Latin America, highlighting regional growth opportunities.
• Provide market foresight to senior leadership on competitive dynamics, portfolio performance, and category expansion possibilities.
• Implement advanced analytics and digital listening tools to capture evolving consumer behaviors in e-commerce, on-demand delivery, and social media platforms.

• Proven experience in regional consumer insights or a related field.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.

What We Offer:

• A dynamic work environment with opportunities for professional growth and development.
• Competitive compensation and benefits package.

Additional Information:

• Note: The above job description is a general outline of the position's key responsibilities. Specific tasks and requirements may vary depending on the company's needs and circumstances.

Lead the development of consumer shopper customer insight to support commercial teams with strategic input. Develop sharp and solid plans to support marketing and sales directors with a consumer strategic roadmap.

• Mexico product consumer insight development
• Brasil product consumer insights development
• Mexico s r consumer insight development
• Mexico shopper insight development
• Innovation development mexico

Consumer market insights cmi:

• Embed consumer voice in all strategic and commercial decisions. Translate global frameworks into locally relevant insights segmentation need states shopper missions occasions monitor consumer cultural and category trends specific to latin america highlighting regional growth hotspots.
• Provide foresight to senior leadership on competitive dynamics portfolio performance and category expansion opportunities deploy advanced analytics and digital listening tools to capture fast evolving consumer behaviors in ecommerce on demand delivery and social media platforms.
• Define and deliver the latin america innovation strategy balancing global platforms with local market breakthroughs lead regional pipeline creation identifying white spaces developing concepts and driving launches tailored to local tastes formats and price points.
• Partner with rd centers supply chain and marketing to adapt global innovations for regional relevance and cost structures champion packaging and business model innovation affordability packs sustainability led solutions digital enabled consumption models accelerate speed to market using agile test learn launch methodologies piloting in key latin american cities before scaling.

• Manage coach and inspire a multi country team of insights and innovation managers across latin america act as the regional voice of the consumer in strategic discussions with the gm latin america build strong partnerships with general manager and marketing director ensuring consumer insights and innovation drive business performance represent latin america in global cmi innovation forums ensuring the regions unique consumer dynamics are prioritized.

Education: bachelor s degree experience: 15 years in senior cmi roles in global cpgs

Marketing Analyst – Paradero Homes
Join Mexico's Most Visionary Luxury Real Estate Brand
Are you passionate about design-forward spaces, future-living values, and campaigns that inspire discerning buyers to belong to something meaningful? At
Paradero
, we are redefining branded real estate through award-winning architecture, a deep connection to nature, and curated living rooted in community, sustainability, and wellness.

We're seeking a
Marketing Analyst
to lead and execute strategic marketing initiatives that position
Paradero Homes
as the most coveted residential offering in Baja California Sur. This role is ideal for someone with at least
1 year of experience in paid digital advertising for real estate
, and a strong understanding of high-end clientele and luxury positioning.

Key Responsibilities

• Lead paid digital marketing efforts, including campaign strategy, performance analysis, and media buying optimization (Google, Meta, programmatic platforms), with a focus on lead generation and brand positioning for Paradero Homes.
• Manage and coordinate external agencies and freelancers across Paid Media, Social Media, Email Marketing, and PR, ensuring creative consistency and performance alignment.
• Develop and implement marketing strategies tailored to high-net-worth individuals (HNWI), mainly based in the US and Canada, seeking immersive, design-driven, and sustainable living experiences.
• Collaborate closely with the real estate and development teams to ensure alignment between marketing messaging and sales goals.
• Monitor, analyze, and report on KPIs across all digital channels; propose data-driven optimizations regularly.
• Uphold and champion Paradero's values: sustainability, authenticity, slow design, and future living.
• Contribute to the planning and execution of exclusive events and experiences to position the homes with potential buyers and brokers.
• Create, review, and refine brand content across platforms in line with our elevated tone of voice and visual identity.

Requirements

• 1–2 years of relevant experience in real estate marketing.
• Proven expertise in managing paid advertising campaigns (Meta Ads, Google Ads, LinkedIn, programmatic).
• Experience working with agencies and/or freelancers for content creation and media buying.
• Strong grasp of luxury lifestyle branding, consumer insights, and storytelling for aspirational real estate.
• Excellent organization, communication, and project management skills.
• Fluency in English (spoken and written) is a must.
• Familiarity with CRM tools, analytics dashboards, and email marketing platforms (e.g., HubSpot, Mailchimp) is a plus.

Who You Are

• A strategic thinker with an eye for aesthetics and a love for design-driven spaces.
• Analytical and performance-oriented — you understand that luxury branding and data can go hand in hand.
• Curious and proactive, eager to grow in a fast-paced, entrepreneurial environment.
• A natural collaborator who values community, sustainability, and timeless design.

What We Offer

• A chance to shape the future of award-winning branded real estate rooted in design, sustainability, and community.
• A collaborative, visionary work culture based in Mexico City, Mexico.
• Mobility support (Uber vouchers), competitive compensation, and growth opportunities within the Paradero ecosystem.
• Access to unique real estate and hospitality industry experiences that blend innovation with cultural immersion.

If you're ready to inspire a new kind of luxury living, we'd love to hear from you. Apply today and help shape the future of Paradero Homes.
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